Performance Marketing Lead - Based in Malaysia

Responsibilities

• Responsible for setting up paid ad campaigns on Meta/Tiktok/etc to generate leads for different client accounts across S.E.A. (SG, MY, VN, ID).
• Constantly monitor performance of campaigns and optimise to achieve leads volume and CPL targets.
• Create creative assets and ad copies to test and learn and optimise accordingly.
• Evaluate and suggest improvements to UX/UI of landing pages to increase conversion.
• Ensure pixels are set up and campaigns are tracking accurately.
• Build and maintain dashboards to track performance, reviewing these regularly with team members and recommending potential optimisation.
• Identify opportunities and proactively suggest new ideas to achieve targets, without needing constant direction.
• Stay updated with industry trends, emerging platforms, and best practices in performance marketing.
• Leading a team of 2 other performance marketers and freelancers to drive results and output.

Requirements

• Results-driven and highly accountable, with a proactive approach to problem solving
• Minimum 3 years' experience in digital paid ads management, either with B2C brands or with agencies/consultancies
• Proven track record in driving BoFu conversions and achieving ambitious revenue targets
• Proficient with Meta and Tiktok, other platforms are a plus
• Able to multitask and handle multiple campaigns at the same time
• Proficient in written and spoken English