Social Media Marketing Specialist

We seek a dynamic and strategic B2B Social Media Lead to lead our social media initiatives and community engagement efforts. The ideal candidate will have hands-on experience managing B2B social media channels, building thriving online communities, and leading a small team to deliver impactful digital campaigns that drive brand awareness, engagement, and lead generation.

Key Responsibilities:

Strategy Development: Build and execute a comprehensive B2B social media strategy aligned with marketing goals and brand positioning.

Team Management: Lead, mentor, and manage a team of social media specialists, content creators, and community managers.

Content Planning: Oversee the development of engaging, educational, and thought-leadership content tailored for platforms like Facebook, Instagram, X (Twitter), and niche industry communities.

Community Management: Build and nurture online communities, respond to audience queries, moderate discussions, and foster long-term relationships.

Campaign Execution: Plan and execute paid and organic campaigns to support product launches, webinars, events, and lead generation initiatives.

Analytics and Reporting: Monitor, analyze, and report on performance metrics to optimize strategy and demonstrate ROI.

Collaboration: Work closely with marketing, product, and sales teams to align messaging and initiatives.

Trend Monitoring: Stay up-to-date with B2B social media trends, best practices, and emerging platforms.

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 2 - 4 years of relevant experience in B2B social media management.
• Minimum of 2 years of experience managing a team.
• Proven success in growing and managing B2B social media accounts and online communities.
• Expertise in Facebook, Instagram, X (Twitter), and B2B forums/groups.
• Strong understanding of content marketing, lead generation, and customer engagement in a B2B environment.
• Comfortable for 6 PM - 3 AM / 5:30 PM - 2 AM timings.
• Proficiency in social media management and analytics tools (e.g., Hootsuite, Sprout Social, HubSpot, Google Analytics).
• Creative mindset with an analytical approach to problem-solving.

Nice to Have:

• Experience with social advertising and lead generation campaigns.
• B2B real estate, product-based, or professional services industry experience.

What We Offer:

• Competitive salary - ( 25 - 30k) In-hand
• Opportunity to grow in a fast-paced digital and travel environment
• A supportive and collaborative team