Brand marketing manager

Offline (Traditional Trade) & Online — Full-time, Samut Prakan

Company: SUPERCAT (manufactured and distributed by KS Cotton Industry Co., Ltd. / บริษัท อุตสาหกรรมคลองสวนการฝ้าย จำกัด)

Location: 299 Moo 2, Soi Pracha Uthit 90, Pracha Uthit Road, Ban Khlong Suan, Phra Samut Chedi, Samut Prakan 10290

Reports to: Managing Director / Business Owner

Level: Manager (individual-contributor function head; 5+ years' relevant experience)

Job Type: Full-time, on-site

About SUPERCAT

SUPERCAT is a Thai-manufactured, factory-direct cleaning equipment brand. We design, produce and distribute mops, spin buckets, cleaning solutions, brushes and sanitary accessories for households, restaurants, hotels and businesses across Thailand. Our purpose is “to elevate people's quality of life through hygiene and cleanliness, with products that are high-quality and easy to access,” and our brand personality is approachable, friendly and fun — well-made equipment that never feels overly clinical or overpriced. As we prepare to launch a wave of new products in the second half of 2026, we're growing our commercial team to build demand for SUPERCAT nationwide.

Role Summary

This role owns end-to-end brand marketing for SUPERCAT across both offline (traditional trade / wholesale channel) and online (e-commerce, social and digital) touchpoints. You will build brand awareness and purchase demand among traditional trade retailers and end consumers nationwide, lead the go-to-market for multiple new product launches in H2 2026, and directly contribute to the company's target of doubling monthly profit within the year. Success in this role is measured not only by brand-awareness metrics, but by the commercial impact — revenue and profit — that your marketing activity generates.

Key Responsibilities

•      Own and execute SUPERCAT's brand marketing strategy across traditional trade (offline) and online platforms, keeping brand identity, tone of voice and visual guidelines (colors, product-naming conventions, positioning) consistent across every touchpoint.

•      Build demand-generation programs targeting traditional trade retailers and wholesalers nationwide, to increase product awareness and sell-through of SUPERCAT products in that channel.

•      Plan, produce and manage content and campaigns across online channels — Shopee, Lazada, TikTok, the company website and social media — including paid media/ads planning and budget management.

•      Lead go-to-market and launch plans for the new products launching in the second half of 2026, working cross-functionally with sales, production and management to keep launches on time and on-brand.

•      Develop and manage marketing collateral, point-of-sale materials (POSM), packaging communication and sales-support tools for both the traditional trade and modern trade sales teams.

•      Track and report on marketing KPIs (awareness, reach, engagement, campaign ROI) alongside commercial KPIs (revenue and profit contribution from marketing-driven demand), and adjust strategy based on the data.

•      Manage relationships with marketing agencies, media vendors, KOLs/influencers and production suppliers for creative and campaign execution.

•      Collaborate closely with the Modern Trade Key Account Manager and the traditional trade sales team to align marketing activity with sales targets and channel needs.

•      Monitor market trends, competitor activity and customer insights in the cleaning-equipment / household-goods category to inform brand strategy.

•      Manage the marketing budget efficiently to maximize return on investment.

KPIs / Success Metrics

•      Contribution to company profit growth — supporting the target of doubling monthly profit within 2026, driven by successful new-product launches and increased demand across traditional trade and online channels.

•      Brand awareness and engagement growth among traditional trade retailers and online audiences.

•      On-time, on-brand execution of new product launches in H2 2026.

•      Online channel performance — traffic, engagement and conversion — across Shopee, Lazada, TikTok and the company website.

Qualifications & Experience

•      Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

•      At least 5 years' experience in brand marketing, trade marketing, or integrated marketing management; experience in FMCG, home & cleaning products, or consumer goods is highly preferred.

•      Proven experience marketing across both traditional trade / offline channels and online / e-commerce platforms.

•      Strong commercial mindset — comfortable being measured on revenue/profit impact, not brand metrics alone.

•      Experience planning and executing new product launches.

•      Hands-on experience with e-commerce platforms (Shopee, Lazada, TikTok Shop) and social media marketing.

•      Strong project-management skills; able to manage multiple campaigns and stakeholders at once.

•      Creative thinker with strong written and visual communication skills.

•      Data-driven approach to marketing decisions; comfortable with marketing analytics tools.

•      Good command of English is a plus.

•      Own transportation preferred (occasional travel to trade partners/events).

•      Ability to use AI tools (e.g., ChatGPT, Gemini, Copilot, or similar) to support day-to-day work will be given special consideration.

What We Offer

•      The opportunity to build and shape the brand marketing function for an established Thai manufacturer entering a major growth phase.

•      Direct access to business owners/management and real influence over company strategy.

•      Competitive salary commensurate with experience, plus performance-based incentives tied to company profit growth.