Paid Media & Performance Marketing Specialist (Meta, Google & Amazon) – California Sports Brand

Required You must DM Supacaz Linkedin page as to why you are the ideal candidate for the job and include your connection to sport, whether it be as a fan or as a participant. If you are applying as graphic designer, photographer, or videographer you must include a link to your portfolio (no google drive). Only these applications will be considered. We only check the Supacaz Linkedin inbox and do not check any other applications. Required

Company Description SUPACAZ is a leader in high-performance cycling, known for fusing advanced technology, bold design, and distinctive style across accessories, apparel, tools, and shoes. Since its founding in 2012, the company has consistently set trends in the cycling industry, with sales doubling or tripling every year. SUPACAZ offers a dynamic environment for individuals who are self-motivated, take pride in their work, and are passionate about cycling. With offices in California, Taipei, and Tokyo, the company provides opportunities to collaborate with international teams and contribute to a fast-growing global sports brand.

Role Description This is a full-time remote role for a Paid Media & Performance Marketing Specialist (Meta, Google & Amazon) supporting SUPACAZ’s California sports brand. The specialist will plan, launch, and optimize paid campaigns across Meta, Google, and Amazon to drive traffic, conversion, and revenue for e-commerce and brand initiatives. Day-to-day responsibilities include developing media plans, setting up and managing ad campaigns, conducting A/B tests, monitoring performance metrics, and adjusting strategies based on data insights. The role also involves collaborating with marketing and creative teams on audience targeting, messaging, and assets, as well as preparing regular performance reports and recommendations. The specialist will stay current with platform updates, industry trends, and best practices to continuously improve campaign efficiency and ROI.

Qualifications

• Strong media planning and performance optimization skills across Meta, Google, and Amazon, with experience managing multi-channel paid campaigns.
• Marketing and new media skills, including digital campaign strategy, audience segmentation, and e-commerce growth tactics.
• Effective communication skills for collaborating with cross-functional teams and presenting insights, along with clear written reporting.
• Applied research and analytical skills, including data interpretation, A/B testing, and use of analytics tools to guide decisions.
• Experience with paid social, search, and marketplace advertising platforms; familiarity with tracking tools, pixels, and attribution models.
• Ability to work independently in a remote environment, manage multiple campaigns, and meet deadlines in a fast-paced setting.
• Relevant experience in sports, outdoor, or lifestyle brands is beneficial; enthusiasm for cycling or related activities is a plus.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience in performance marketing.