Marketing (campaigns) Manager

About This Job

Suntec Real Estate Services Management

Location: Singapore

Work Mode: On-site

Industry: Real Estate

Job Description

Suntec Real Estate Services Management (“Suntec-RES”, formerly known as ESR Real Estate Services Management) is the real estate services arm of Tang Organization.

For over a decade, Suntec-RES has been entrusted by asset owners to deliver bespoke, best-in-class real estate solutions We manage a portfolio of iconic retail and commercial properties spanning close to 3 million square feet and valued at approximately S$8 billion. Our tailored approach integrates advanced property technology and sustainable practices to optimise asset performance and drive long-term value.

Our commitment to excellence and innovation ensures that we maximise the potential of our client’s assets, from project development to asset enhancement.

Suntec-RES is backed by Tang Organization, an established multinational conglomerate with integrated capabilities across the real estate value chain, including investment, development, management, and hospitality.

Marketing (Campaigns) and Corporate Communications Manager

Main Duties & Responsibilities include, but are not limited to:

Lead the strategy, conceptualisation, and execution of integrated marketing initiatives across digital and offline channels to drive footfall, shopper engagement, and measurable uplift in retailers’ Gross Turnover Sales (GTO).Identify and capitalise on commercial opportunities through strategic partnerships, collaborations, and activations that enhance asset value and revenue performance.Develop and execute data-driven media and marketing strategies, optimising channel mix and spend to maximise reach, conversion, and return on investment (ROI).Own the annual marketing strategy and work plan, including full accountability for budget planning, allocation, tracking, and optimisation to deliver strong commercial outcomes.Drive tenant engagement and partnership initiatives, co-creating campaigns and promotions that increase traffic, basket size, and overall tenant sales performance.Analyse campaign performance and market trends, translating data into actionable insights and recommendations to continuously improve marketing effectiveness and business results.Lead vendor and agency management, including tender processes and performance evaluation, to ensure quality delivery, cost efficiency, and value creation.Build, lead, and develop a high-performing marketing team, fostering a results-driven, collaborative culture aligned with business priorities.Oversee and elevate corporate branding and positioning, ensuring consistency, differentiation, and impact across all customer and corporate touchpoints.Lead corporate communications strategy, including internal and external communications, to strengthen brand positioning, stakeholder confidence, and organisational alignment.Drive public relations and reputation management, including media engagement, press releases, and crisis communications, to protect and enhance brand equity.Effectively partner and influence internal and external stakeholders, leveraging insights and strategic recommendations to support business decisions and outcomes.Support the Department Head on strategic initiatives and cross-functional projects that drive business growth and organisational priorities.

Requirements Include, But Are Not Limited To

Degree in Marketing/Mass Communications or any relevant discipline.At least 6 years of relevant experience in marketing, events management and/or retail mall marketing campaigns.Proven experience in managing a team to deliver marketing campaigns to drive business objectives.Experience in planning and managing marketing communications budget, including tracking, forecasting and reporting.Excellent stakeholder management and engagement abilities, including reporting, and delivering presentations to senior management.Ability to effectively handle high-volume workload, concurrent projects and deadlines independently.Possess initiative with the ability to prioritize and multi-task.Possess strong interpersonal and organisational skills.Strong sense of logic with the ability to effectively analyse data trends and research to make insightful recommendations.Thrive in fast-paced, dynamic environment with high degree of cross-functional collaboration.Confident, reliable and able to work well in a team.Meticulous with a keen eye for details.