Social Media Manager - Remote

About The Company

ConnectWise is a leading global software company renowned for its innovative solutions tailored to technology solution providers. With a dedicated team of over 3,000 colleagues across North America, EMEA, and APAC, ConnectWise empowers over 45,000 partners to optimize their business operations. Our comprehensive suite of tools enables partners to manage their businesses more effectively, enhance sales efficiency, automate service delivery, and remotely control technology, thereby delivering exceptional customer experiences. As a community-driven organization, we foster an inclusive culture that values diversity, innovation, and collaboration. We believe in recognizing key milestones, encouraging discovery and debate, and valuing each individual's unique contributions. Our positive and inclusive environment provides colleagues with the freedom to make meaningful impacts through their perspectives and skills. At ConnectWise, we are committed to creating a workplace where everyone feels valued and empowered to make a difference.

About The Role

The Social Media Manager at ConnectWise is a strategic leadership role responsible for developing and executing a comprehensive organic B2B social media strategy. The primary goal is to enhance ConnectWise’s brand authority, foster audience engagement, and grow the community among technical audiences and IT professionals. This role involves translating corporate narratives, messaging frameworks, and thought leadership content into social-first strategies that elevate awareness and credibility among managed service providers (MSPs), customers, and technology leaders. The ideal candidate will focus on enterprise brand execution, operational efficiency, and amplifying field marketing efforts. Utilizing advanced marketing workflows and enterprise management platforms such as Sprinklr, combined with AI tools, the manager will automate processes, synthesize insights, and deliver impactful digital and experiential content at scale. The role also involves managing social media platforms, engaging with online communities, supporting executive thought leadership initiatives, and training teams on social selling best practices to maximize brand reach and influence.

Qualifications

• Bachelor’s degree in Communications, Marketing, Public Relations, or a related field (or equivalent practical experience)
• Minimum of 6+ years of social media management experience within the B2B technology or SaaS sector
• Extensive expertise in managing core social channels including LinkedIn, Twitter/X, YouTube, Facebook, and Instagram; Reddit experience is a plus
• Proficiency in using Sprinklr for publishing, listening, and analytics in an enterprise environment
• Experience integrating AI tools such as ChatGPT, Claude, or Sprinklr Copilot into social media workflows
• Strong understanding of B2B technology concepts and ability to craft compelling social messaging for technical audiences
• Exceptional copywriting, editing, and content curation skills tailored for professional networks
• Analytical skills to interpret engagement metrics, social listening data, and ROI, with the ability to provide actionable insights
• Proactive, self-starter attitude with the ability to work independently in a remote setting
• Experience in training and coaching teams on social selling and professional networking strategies

Responsibilities

• Develop and implement a comprehensive B2B social media strategy aligned with company goals and buyer personas
• Manage day-to-day platform governance, including content publishing, social listening, and performance reporting using Sprinklr
• Leverage AI-driven workflows to automate tagging, content creation, scheduling, and social listening insights
• Plan and execute experiential social marketing campaigns for major events to extend reach and engagement
• Create, curate, and optimize high-quality short-form content tailored for IT professionals, MSP owners, and tech leaders
• Engage with online communities, respond to mentions, inquiries, and foster authentic interactions with technical decision-makers
• Support executive thought leadership programs by developing social content that amplifies key messages and media engagements
• Lead employee advocacy initiatives, empowering colleagues and subject matter experts to promote company narratives
• Collaborate with Corporate Communications and executives to enhance social presence, including content planning and platform optimization
• Utilize analytics tools to monitor performance, track industry trends, and deliver regular insights and recommendations
• Stay ahead of social media trends, platform updates, and algorithm changes to optimize strategy and content performance
• Design and deliver social selling and advocacy training programs to expand brand reach and professional networking capabilities

Benefits

• Competitive salary and performance-based incentives
• Flexible remote work environment
• Comprehensive health, dental, and vision insurance plans
• Paid time off and holidays
• Opportunities for professional development and continuous learning
• Inclusive and diverse workplace culture
• Participation in industry events and conferences
• Employee wellness programs and resources

Equal Opportunity

ConnectWise is an Equal Opportunity Employer committed to fostering a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, religion, age, sex (including pregnancy), sexual orientation, gender, gender identity or expression, ancestry, national origin, citizenship status, physical or mental disability, genetic information, military or veteran status, marital status, familial or parental status, or any other characteristic protected by applicable federal, state,