Product Marketing Manager

About The Company

Sinch is a global leader in communication technology, dedicated to transforming the way businesses connect with their customers. With a customer-centric approach, Sinch offers a comprehensive Customer Communications Cloud that enables organizations to deliver engaging experiences through mobile messaging, voice, and email channels. Trusted by over 150,000 businesses worldwide, including renowned brands such as Google, Uber, PayPal, Visa, and Tinder, Sinch leverages innovative AI-infused Super Network, APIs, and applications to ensure reliable, secure, and seamless communication at every touchpoint in the customer journey. The company's core values—Dream Big, Win Together, Keep it Simple, and Make it Happen—serve as the foundation for its culture and strategic initiatives, fostering an environment of innovation, collaboration, and excellence.

About The Role

We are seeking a highly skilled and proactive Product Marketing Manager to lead the go-to-market strategy for key products within our communications portfolio, including Email, RCS, and Platform solutions. In this role, you will act as the vital link between Product, Growth, and our customers by translating complex technical capabilities into clear, compelling value propositions. Your responsibilities will encompass creating high-quality product content such as guides, demos, videos, and blogs, as well as managing product updates and ensuring all messaging aligns with our brand and product narrative. You will be instrumental in executing product launches, developing GTM plans, and supporting ecosystem partners with tailored messaging and collateral. Your insights into customer and market dynamics will inform segmentation strategies and competitive positioning, while your contributions to pricing, packaging, and sales enablement will drive product adoption and revenue growth. Collaboration across teams will be essential to ensure messaging consistency, launch readiness, and continuous improvement of our marketing efforts.

Qualifications

• 3–5+ years of experience in Product Marketing within SaaS or PLG environments
• Exceptional writing and content creation skills, including experience with how-to guides, videos, and product explainers
• Hands-on experience with GTM planning, messaging frameworks, ICP development, and positioning strategies
• Ability to simplify complex product features into compelling value propositions
• Strong cross-functional collaboration skills and ability to operate effectively in ambiguous environments
• Proven track record of successful product launches that drive user activation and adoption
• Experience working with technical teams and understanding of communication technologies such as RCS and email marketing
• Familiarity with competitive research, customer segmentation, and market insights
• Ability to develop and maintain a centralized "truth layer" for product facts, positioning, and insights

Responsibilities

• Create and maintain high-quality product content, including guides, demos, videos, and blogs that articulate product features and benefits
• Manage and update the Product Updates section of the website to keep stakeholders informed
• Collaborate with Growth teams to develop conversion-optimized landing pages, product resources, and keyword-aligned messaging
• Develop and execute GTM strategies, including briefs, messaging frameworks, and launch plans for new products and features
• Drive the execution of PLG launches, internal communications, and ecosystem partner support
• Conduct competitive research and market analysis to refine messaging, differentiation, and positioning
• Support pricing, packaging, and packaging improvements based on customer and market insights
• Create sales enablement tools such as battlecards, one-pagers, and demo scripts to facilitate sales efforts
• Partner with Product, CRO, and Growth teams to ensure messaging consistency and optimize product pages and user flows
• Define and refine ideal customer profiles (ICPs) for each product segment
• Build and maintain a reliable "truth layer" to centralize product facts, competitive insights, and customer data

Benefits

• Comprehensive health plans including medical, dental, and vision coverage, with access to telehealth services
• Virtual counseling resources through our Employee Assistance Program to support mental well-being
• Retirement plans with Roth and Pre-tax 401(k) options, including employer matching contributions
• Generous paid time off to promote work-life balance and personal rejuvenation
• Paid parental leave and family planning support to accommodate diverse family needs
• Flexible remote work arrangements to support productivity and personal preferences
• Opportunities to volunteer and give back to the community through paid time off for volunteer activities

Equal Opportunity

Sinch is committed to fostering an inclusive and diverse workplace. We provide equal employment opportunities to all applicants and employees regardless of race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, disability, or veteran status. We believe that a diverse team enhances our ability to innovate and serve our global customer base effectively. All employment decisions are made based on qualifications, merit, and business needs.