Brand & Motion Designer

About The Company

Gusto is a forward-thinking company dedicated to transforming the small business economy by providing comprehensive HR, payroll, health insurance, and retirement solutions. With a presence in Denver, San Francisco, and New York, Gusto supports over 500,000 small businesses across the nation, empowering entrepreneurs to focus on their craft and customer relationships. The organization fosters a workplace culture that reflects its diverse customer base, emphasizing inclusivity, innovation, and employee growth. All full-time employees benefit from competitive compensation, benefits, and equity opportunities, aligning individual success with company growth. Gusto leverages AI as a core element of its operational strategy, encouraging team members to develop fluency in AI tools to enhance productivity and creativity.

About The Role

Gusto is seeking a talented and experienced Brand & Motion Designer to join its in-house creative studio. This senior individual contributor role is pivotal in shaping how Gusto communicates visually and dynamically across various channels. The successful candidate will own the end-to-end creative process, from conceptualization to final execution, ensuring that all visual and motion work aligns with Gusto's brand identity and strategic objectives. The role involves designing and evolving brand systems, integrating motion into visual language, and managing AI-assisted creative workflows. The designer will collaborate closely with cross-functional teams, including marketing, product, and growth, to produce compelling digital content, product launches, campaigns, and event visuals that resonate with diverse audiences. A strong emphasis is placed on craftsmanship, innovation, and establishing standards for AI-driven creative processes, ensuring consistency, quality, and brand integrity across all deliverables.

Qualifications

• 6+ years of experience in brand design, visual design, and motion graphics within in-house studios, agencies, or content teams
• A compelling portfolio demonstrating expertise in brand identity, product marketing, campaigns, and digital content, including examples of AI integration in creative work
• Proficiency in motion design principles and tools such as Figma, Adobe Creative Cloud (After Effects, Photoshop, Illustrator), Calvary, Rive, and Lottie
• Strong design instincts in typography, color theory, composition, and motion direction
• Clear point of view on the use of AI in creative workflows, including directing AI tools, overriding outputs, and maintaining high-quality standards
• Experience balancing large, brand-defining projects with fast-paced executional needs
• Excellent collaboration skills across creative, marketing, and product teams
• Maker mindset with a passion for improving creative processes and outputs
• Experience developing or contributing to AI-assisted production standards, guardrails, and workflows

Responsibilities

• Design and implement visual and motion assets for product launches, educational content, brand campaigns, and event visuals
• Develop and refine brand systems, including motion guidelines, templates, and guardrails to ensure consistent brand application
• Integrate motion design into the brand identity, establishing animation principles and patterns that extend visual language into digital and dynamic formats
• Lead and evaluate AI-generated creative outputs, setting standards for brand alignment and quality
• Utilize AI tools to accelerate concept development, increase iteration speed, and elevate the overall quality of deliverables
• Collaborate with cross-functional teams to translate concepts into compelling visual stories from inception to completion
• Create reusable templates and workflows to enable rapid production without compromising quality
• Ensure cohesive brand representation across all deliverables, including those involving AI-assisted creation

Benefits

• Competitive salary packages aligned with experience and location
• Equity options (RSUs) providing ownership opportunities
• Comprehensive health, dental, and vision insurance plans
• Generous paid time off and flexible work arrangements
• Professional development opportunities and continuous learning support
• A collaborative and inclusive work environment that values innovation and creativity
• Access to cutting-edge AI tools and resources to enhance your craft

Equal Opportunity

Gusto is an equal opportunity employer committed to fostering an inclusive environment for all employees and applicants. We do not discriminate based on race, color, religion, national origin, age, sex, gender identity or expression, sexual orientation, disability, veteran status, or any other protected characteristic under applicable law. We encourage candidates from diverse backgrounds to apply and are dedicated to providing reasonable accommodations to support your application process. Gusto values the unique perspectives and experiences each individual brings and believes that diversity drives innovation and success.