Brand Designer - Remote

About The Company

Webflow is a leading agentic web marketing platform designed for modern marketing teams seeking to build, manage, and optimize high-performing web experiences. Our platform empowers organizations to create dynamic, engaging websites that drive predictable growth and foster strong brand trust. At Webflow, we prioritize speed and agility without compromising on craft or quality, fostering an environment where innovation and excellence thrive. Our commitment to pushing the boundaries of what is possible on the web makes us a trusted partner for brands aiming to elevate their digital presence and deliver impactful experiences.

About The Role

We are seeking a talented and experienced Staff Brand Designer to join our in-house Brand Studio. This role sits at the intersection of brand and web design, requiring a visionary who can conceptualize and execute brand ideas across multiple surfaces, including our marketing site, campaigns, conference environments, and within the product itself. The ideal candidate will possess a deep expertise in web-native design systems, motion, interaction, and behavior, with a proven ability to translate brand narratives into compelling digital experiences. As a senior individual contributor, you will work closely with brand designers, motion artists, and marketing teams to craft cohesive, innovative, and technically sound designs that exemplify the platform’s capabilities. Your work will help shape how Webflow’s brand is perceived and experienced across various touchpoints, ensuring consistency and excellence in every interaction.

Qualifications

• BS/BA degree or relevant professional experience
• 8+ years of experience in brand design and web design or development, with a portfolio demonstrating both
• Extensive experience designing marketing websites as primary brand surfaces, emphasizing narrative, flow, and interaction
• Deep expertise in Webflow, including complex CMS structures, components, interactions, and system-level thinking
• Experience contributing to brand work beyond websites, such as campaigns, environments, editorial, motion, or product surfaces
• Active fluency in AI tools and agentic design and development workflows, with a proven track record of integrating these technologies into production work
• Comfortable reading and adapting HTML, CSS, and JavaScript, with a strong understanding of build processes beyond visual editing
• A portfolio showcasing high-traffic, well-architected sites and identity-level craftsmanship

Responsibilities

• Design and shape Webflow’s primary brand surface, treating web as an experience rather than a collection of static pages
• Develop pacing, narrative, and flow across visitor journeys, ensuring a cohesive user experience
• Express the brand through behavior, motion, interaction, and state management, extending brand systems into web-native patterns
• Collaborate seamlessly between brand and web design, carrying ideas from concept to production without handoff seams
• Own the technical aspects of Webflow’s marketing surface, including CMS architecture, component systems, and publishing workflows
• Maintain high standards of craft and technical implementation, balancing ambition with performance, scalability, and maintainability
• Execute launches, campaign pages, and updates swiftly under tight deadlines, ensuring performance, accessibility, and SEO health
• Work across other brand surfaces such as campaigns, conference environments, editorial, and product to ensure visual and experiential coherence
• Experiment with emerging tools like generative AI and agentic build tooling, integrating successful prototypes into production workflows
• Build and refine experiments that demonstrate innovative solutions, accelerating decision-making through working prototypes
• Partner with cross-functional teams including Product Marketing, Growth, Legal, and Events to unblock business initiatives and ensure timely launches
• Mentor designers and marketers, providing guidance, feedback, and systems to empower autonomous work
• Translate technical constraints into accessible language, facilitating informed decision-making across teams

Benefits

• Ownership in company growth through equity (RSUs) for all full-time employees
• Comprehensive health coverage including medical, dental, and vision plans
• Paid parental leave: 12 weeks for all parents, with additional leave for birthing parents
• Flexible time off, including vacation, paid holidays, and a sabbatical program
• Access to mental health resources, therapy, and coaching services
• Retirement savings support with a 100% employer-matched 401(k) plan in the U.S. and global retirement assistance
• Monthly stipends for work and wellness expenses, tailored to individual needs
• Participation in the annual WIN bonus program, rewarding contributions and company success

Equal Opportunity

At Webflow, we are committed to fostering an inclusive and diverse workplace. We are an Equal Opportunity Employer and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected classification. We welcome applicants from all backgrounds and are dedicated to ensuring equitable hiring practices. We consider qualified applicants with arrest and conviction records in accordance with the San Francisco Fair Chance Ordinance. Webflow provides reasonable accommodations during the application and interview process to ensure equal access for all candidates.