Full-Funnel Digital Marketing Manager

Sumsub is the one verification platform to secure the whole user journey. With Sumsub’s customizable KYC, KYB, transaction monitoring and fraud prevention solutions, you can orchestrate your verification process, welcome more customers worldwide, meet compliance requirements, reduce costs and protect your business.

Sumsub has over 4000 clients across the fintech, crypto, transportation, trading and gaming industries including Duolingo, Bitpanda, Wirex, Avis, Exness, Flippa, italki, Bybit, LBANK, Gett, Kaizen Gaming, and TransferGo.

Our products are recognised by industry leaders like Gartner's Magic Quadrant, Forrester Wave™ and Frost Radar™.

We are looking for a Digital Marketing Manager to join our Performance Marketing team. This is a full-funnel role, combining top-of-the-funnel awareness campaigns (e.g., programmatic, YouTube), demand generation (e.g., LinkedIn campaigns), and lead generation (e.g., Paid Search, Meta). You’ll take ownership of a specific product and regional bundle, adapting global campaign playbooks to local market realities and collaborating with in-house product marketers, copywriters, designers, and analysts.

What You Will Be Doing:

• Combine hands-on execution with strategic and project management responsibilities: many initiatives will involve orchestrating efforts across different media buyers to achieve the goals.
• Launch, manage, and optimize paid media campaigns across programmatic, video (YouTube), social (LinkedIn, META), paid search and display channels.
• Collaborate with internal experts to define and execute strategic launch concepts, not just tactical setups.
• Work with product and regional marketing managers to define campaign goals, key messaging and audience targeting.
• Own the end-to-end campaign process: from planning and briefing to execution, measurement, and learnings.
• Maintain alignment with designers and copywriters to produce high-quality creatives for each stage of the funnel.
• Collaborate with analysts to measure impact on key milestones (engagement, pipeline contribution, conversions).

This is a full-funnel role, so success metrics will depend on the type of campaign you’re leading:

• For awareness campaigns (e.g. YouTube, Programmatic, Display, DOOH), we track Reach, Frequency, Engagement, and Brand Lift.
• For lead generation and demand campaigns (e.g. LinkedIn, Google Ads), we focus on Leads Volume and Leads Quality.

About You:

• 3+ years in B2B digital marketing with hands-on experience in paid social, paid search, programmatic and video advertising (experience with Digital Outdoor advertising or DV360 will be an advantage).
• Experience managing full-funnel campaigns across multiple regions.
• Strong experience with LinkedIn Ads and Programmatic.
• Able to collaborate cross-functionally in a fast-paced environment.
• Capable of developing and leading cross-channel, strategic campaigns, not just executing tasks in platforms.
• Proactive communicator with project ownership mindset.
• Data-driven mindset and confident in campaign performance evaluation.

What We Offer:

• Fully remote and flexible working schedule, with access to a coworking space (in some locations).
• Working with a product that matters. Our technology helps to protect millions of users and lots of online services worldwide.
• International project. Our team works from offices in Berlin, Limassol, London, and Miami, our customers are spread from Mexico and the USA to Hong Kong, South Korea, and Singapore.
• 1 extra day off to celebrate your birthday.
• 7 additional days to enjoy the Christmas & New Year holidays.
• 7 days of sick leave (without the need for documentation).
• Regular, fully covered team offsites to connect and collaborate.
• Learning opportunities and support to attend industry events with the team.

The hiring stages: TA screening -> Hiring Manager Interview -> Assignment -> Final Interview.

Sounds like a great opportunity for your career development? Then go ahead and apply!

We are a global community of innovators, creators, and thinkers, and we believe that diversity fuels our innovation. Sumsub is proud to be an equal opportunity employer, committed to building a diverse and inclusive workforce. We welcome applications from people of all backgrounds, cultures, genders, experiences, abilities and perspectives. Join us in shaping the future inclusively.