A leading international sports league is seeking a passionate, innovative leader with a strong CRM background to join our team. We are specifically looking for someone who can

Manage and execute the marketing campaign process from initial request submission to deployment with a focus on outbound marketing channels (e.g., email, SMS, push)

o Campaign planning and strategy

o Audience strategy and build

o Content planning

o Campaign build and deployment

The Fan Engagement Marketing team optimizes the overall marketing strategy, planning, measurement, and channel activation efforts via paid and outbound marketing channels to support the organization's strategic priorities and business objectives. We leverage enterprise transactional and fan profile data, research and insights, and real-time fan behaviors with marketing channels to identify market trends, grow audience opportunities, and optimize media mixes, platforms, and channels to deliver more effective efforts that drive business results for organizational priorities. These efforts span fan acquisition and engagement and will dive deep into key initiatives that transcend audiences, platforms, media channels, and geographies to drive results. We are a passionate team working hard to build the right strategies to engage fans worldwide.

We are seeking a 1:1 Marketing Channels Manager on the Fan Engagement team who will execute outbound CRM campaigns. This role will work collaboratively across the organization within Marketing and with key partners such as Data & Analytics, MarTech, Product Marketing, Digital Media, and external agencies/vendors.

Additional Responsibilities:

Drive product, contact, and creative strategies to develop and implement large-scale CRM campaigns optimized using machine learning, predictive modeling, and personalized content.
Design and implement A/B and multivariate tests that continuously improve our fan strategies and lift conversion rates.
Optimize lifecycle CRM campaigns (e.g., onboarding, reactivation) using insights and analytics and automation tools to increase fan LTV.
Develop detailed campaign reports, extracting key insights and learnings for future optimization.
Collaborate with internal stakeholders, partners, and vendors to build the most effective campaign strategies to meet performance targets.

Required Education and Experience:

Bachelor’s degree with at least 3-5 years of similar or relevant work experience.
Experience with marketing automation and CRM tools (Epsilon PeopleCloud Messaging, Adobe
(AEP, AJO, CJA), Movable Ink, Attentive preferred.
Deep understanding of channel KPIs, metrics, and reporting.
Proficiency in Photoshop is a plus.

Other Key Attributes/Characteristics:

Ability to work independently and as a team player to find ways to uncover opportunities
Strong communication skills
Strong project and time management skills with high standards of accuracy and organization
Proven ability to collaborate and manage multiple projects within tight deadlines
Passion for innovation and solving difficult challenges
Passion for sports is a plus

Expected Hours of Work:

Employees are required to work 40 hours per week. This role may require more than 40 hours per week and/or weekends