As Director of Product Marketing, you will define how StyleSeat tells its story. You will shape the messaging and positioning that prove our value to customers, lead go-to-market strategy for new launches, and ensure our brand comes through clearly across every channel. Partnering closely with product, performance, and lifecycle marketing, you will deliver the assets, content, and strategy that fuel growth and retention. This role is both strategic and hands-on, setting the vision while building the foundation that unlocks new channels, drives stronger sentiment, and accelerates StyleSeat's growth.

What You'll Do

Main Responsibilities

Value Messaging & Strategy – Establish clear, compelling messaging that proves StyleSeat's value, driving higher sentiment and reducing churn.
Sell Pages & Conversion Assets – Own the creation of high-performing product and feature pages, blog articles, and testimonials that increase conversion across all channels.
Content & Storytelling – Deliver educational and motivational content, including testimonials, and partner on distribution strategy to ensure the right message reaches customers at the right time.
Evangelist Program – Build and maintain a group of highly engaged advocates to validate messaging, provide rapid feedback, strengthen sentiment, and amplify StyleSeat's story externally.
Performance Marketing Partnership – Provide assets, content, and narrative that enable performance marketers to convert at a higher rate. Partner on strategies for new channels (e.g., TikTok, Reddit), defining brand tone, messaging, and milestones for success.
Lifecycle Marketing Partnership – Own the top-down lifecycle strategy: deliver narrative, content, and strategy across channels; build testimonials and feedback loops; and partner with lifecycle marketing to integrate this narrative into campaigns.
Go-To-Market Leadership – Own the GTM process and strategy for every launch, ensuring messaging and content are clear, consistent, and impactful across all channels.

Deliverables: First 6–12 Months

Lead improvements in the GTM process that drive stronger, more impactful launches.
Develop foundational messaging and positioning for StyleSeat and core product lines, and partner with lifecycle and content teams to deliver that to customers.
Create high performing sell pages that clearly communicate the value of StyleSeat.
Build messaging frameworks and assets for performance marketing channels.
Establish a group of key customers to provide feedback, participate in beta launches, and help shape the future of StyleSeat.

Who You Are

Successful candidates can come from a variety of backgrounds, yet here are some of the critical experiences we're looking for:

Must Haves

8+ years in product or growth marketing, with experience in SaaS or marketplace businesses.
Proven success shaping company level messaging and GTM strategies that drive acquisition, retention, and revenue growth.
Strong track record building high performing sell pages, conversion assets, and content programs.
Skilled partner to performance marketing, able to shape strategy for new and existing channels.
Experienced in setting top down lifecycle strategy and guiding teams to execute across owned channels.
Exceptional storyteller who can simplify complexity and inspire both customers and internal teams.
Strong cross-functional leader with a data driven, customer obsessed approach.

Salary Range

Our job titles may span more than one career level. The career level we are targeting for this role has a base pay between $163,300 and $236,000. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. Base pay ranges are subject to change and may be modified in the future.

Who We Are

StyleSeat is the premier business platform for SMBs in the beauty and wellness industry to run and grow their business; and destination for consumers to discover, book and pay. To date, StyleSeat has powered more than 200 million appointments totaling over $12 billion in revenue for small businesses. StyleSeat is a platform and marketplace designed to support and promote the beauty and personal care community.

Today, StyleSeat connects consumers with top-rated beauty professionals in their area for a variety of services, including hair styling, barbering, massage, waxing, and nail care, among others. Our platform ensures that Pros maximize their schedules and earnings by minimizing gaps and cancellations, effectively attracting and retaining clientele.

StyleSeat Culture and Values

At StyleSeat, our team is committed to fostering a positive and inclusive work environment. We respect and value the unique perspectives, experiences, and skills of our team members and work to create opportunities for all to grow and succeed.

Diversity - We celebrate and welcome diversity in backgrounds, experiences, and perspectives. We believe in the importance of creating an inclusive work environment where everyone can thrive.
Curiosity - We are committed to fostering a culture of learning and growth. We ask questions, challenge assumptions, and explore new ideas.
Community - We are committed to making a positive impact on each, even when win-win-win scenarios are not always clear or possible in every decision. We strive to find solutions that benefit the community as a whole and drive our shared success.
Transparency - We are committed to open, honest, and clear communication. We hold ourselves accountable for maintaining the trust of our customers and team.
Entrepreneurship - We are self-driven big-picture thinkers - we move fast and pivot when necessary to achieve our goals.

Applicant Note

StyleSeat is a fully remote, distributed workforce, however, we only have business entities established in the below list of states and, thus are unable to consider candidates who live in states not on this list for the time being. **_Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.