Senior Digital Marketing Manager

Role Overview

We are hiring a senior, hands-on Digital Marketing, SEO & AI Visibility Manager to own our global organic visibility, analytics foundation, and SEO first website backend execution.

This is a role entails full ownership across strategy and execution. The role is explicitly SEMrush led and WordPress based. Candidates must demonstrate modern SEO capability that spans traditional Google search and emerging AI/LLM discovery.

This role will also support the backend build and SEO architecture of our new website, working alongside internal content ownership and an external visual designer.

Scope of Responsibility

1. Global SEO & AI Visibility Program (Core)

• Own and execute a global SEO and AI search visibility strategies
• Balance traditional Google SEO with AI/LLM discovery (ChatGPT, Gemini, Perplexity, etc.)
• Continuously adapt strategy based on algorithm and platform changes

2. Measurement & Analytics Foundation (Traffic → Lead → Opportunity)

• Own GA4 setup, configuration, and governance
• Connect GA4 with CRM and marketing systems to enable attribution
• Define and monitor traffic, lead, and opportunity metrics
• Diagnose and resolve technical tracking issues
• Monitor performance trends and adjust strategy accordingly

3. Keyword & Search Strategy (Google + AI)

• Research what customers actually search for across Google and AI tools
• Prioritize keywords by business value as well as search volume
• Map keywords to services, pages, and content ownership
• Define where the company should compete, defend, or deliberately avoid
• Maintain keyword tracking and Share of Voice in SEMrush

4. SEO & AI Search Visibility Enablement (Execution)

• Execute on page SEO: copy optimization, headings, metadata‑page SEO: copy optimization, headings, metadata
• Build internal linking strategies and SEO first page structures
• Implement schema markup and AI readable content structures
• Partner with content owners to ensure SEO intent is preserved

5. Website Backend & SEO Architecture (WordPress)

• Support the backend build of the company website
• Define page hierarchy, navigation logic, URLs, and taxonomies
• Configure SEO, performance, security, and analytics plugins
• Ensure SEO and analytics readiness pre‑ and post‑launch
• Lead SEO QA, redirect planning, and launch monitoring

This role does not own visual design or heavy custom development.

6. Executive Dashboards & Reporting Cadence

• Create simple, clear dashboards showing:
• Traffic trends
• Leads and conversions
• Rankings and Share of Voice
• Performance over time
• Update dashboards monthly
• Provide written summaries explaining what the data means and what to do next

7. Competitor Visibility & Share of Voice Tracking

• Monitor competitor visibility across:
• Google search
• AI answers and summaries
• Track Share of Voice and positioning using SEMrush
• Identify gaps and opportunities in competitor strategies

8. Sales & Marketing Alignment and Attribution

• Facilitate workshops to align Sales and Marketing on:
• What counts as a lead
• When a lead becomes sales ready‑ready
• How success is measured jointly
• Document definitions, handoffs, and attribution logic

Required Experience & Skills

Must Have‑Have

• 5+ years hands on SEO and digital marketing experience
• Deep SEMrush expertise (keywords, SOV, audits, competitors, reporting)
• Strong technical SEO fundamentals
• Practical GA4 setup and attribution experience
• Experience supporting WordPress backend builds
• Clear, professional spoken and written English
• Ability to operate independently and own outcomes
• Demonstrated skill beyond data collection and into strategy development and execution
• Experience building executive dashboards
• Experience adapting SEO for AI/LLM discovery

Strongly Preferred

• B2B or complex services experience