Product Marketing Manager

About Structured

Structured is the AI-first partner marketing automation platform trusted by global technology leaders including IBM, ServiceNow, Google, Dell, and Zoom. Recognized as a Leader in The Forrester Wave™ for Partner Marketing Automation Platforms, we turn partner intent into automated execution — activating every partner and making every dollar measurable.

We’re scaling our go-to-market function, and product marketing is central to that next chapter.

The Role

We’re hiring a Product Marketing Manager to own two things that matter most right now: the story we tell in the market and the bridge from Product to Sales.

On the story side, you’ll partner with the VP of Marketing to develop our positioning and category narrative, and you’ll own how that story comes to life — across personas, the website, and every piece of content that leaves the building. On the Sales side, you’ll translate that story into the assets, enablement, and launch motions that help our team win enterprise deals.

This is a high-impact role on a small, senior marketing team. You’ll work directly with Sales, Product, and Customer Success, and have real ownership over how Structured is understood, positioned, and sold.

What You’ll Own

Narrative, positioning, and category storytelling

• Partner with the VP of Marketing to develop and evolve Structured’s positioning and category narrative.
• Translate that narrative into differentiated messaging against PRM suites, content platforms, and adjacent categories.
• Build persona-specific messaging across our core buyers and influencers (Channel Leaders, Channel Doers, Distribution).
• Develop messaging and narratives by industry segment as the go-to-market strategy evolves.
• Own the story as it shows up on structured.ai — product pages, category framing, persona pages, and key conversion points.
• Ensure the story is consistent across the website, sales materials, launches, and campaigns — and that it sharpens over time rather than drifting.

Sales enablement

• Build and maintain the assets that help AEs and BDRs move deals forward — pitch decks, sales one-pagers, battlecards, objection-handling guides, demo scripts, and discovery frameworks.
• Partner with Sales leadership on enablement sessions, new-hire ramp, and ongoing skill-building around messaging and objection handling.

Product launches

• Lead go-to-market for new features and releases. Partner with Product on positioning, messaging, launch tiering, and internal/external rollout.
• Own the launch narrative — how each release connects back to the broader Structured story — and partner with Product and Sales to shape demos, product tours, and use-case content.

Competitive intelligence

• Build a working view of the competitive landscape. Equip Sales to articulate where Structured wins and why.

Analyst relations (support)

• Support leadership on analyst relations — including briefing prep, inquiry response, and report submissions (such as the Forrester Wave).
• Track analyst coverage of the space and feed insights back into positioning and competitive work.

Customer evidence

• Work with Customer Success to turn wins into case studies, proof points, and reference material Sales can use in-cycle.

What You Bring

• 5–7 years of product marketing experience at a B2B SaaS company, with meaningful time spent in an enterprise sales motion (six- and seven-figure ACVs, multi-stakeholder buying groups).
• Experience developing and extending positioning and messaging frameworks — ideally including persona-level messaging, industry narratives, or contributing to a category-defining moment.
• A track record of producing sales enablement that AEs actually use.
• Strong writing. You can take a complex product capability and make it land in a sentence, and hold a consistent voice across an entire company’s worth of material.
• Experience leading product launches end-to-end.
• Comfort working closely with Sales leadership and reps — you know how to get feedback, calibrate quickly, and iterate.
• Understanding of how enterprise buying committees actually work, and how AI-era products should be positioned credibly.
• Ability to operate with ambiguity. We’re building infrastructure, not inheriting it.

Nice to Have

• Channel or partner marketing experience, or PMM experience at a company selling through partners.
• Analyst relations experience, especially with Forrester or Gartner.
• Experience at a company that went through a category-definition or re-positioning moment.
• Familiarity with Salesforce and HubSpot.

Why This Role

You’ll join a marketing function that’s being built deliberately, with executive support and a clear mission. Product marketing doesn’t exist here yet — you’ll shape it, and you’ll help define a category rather than just market within one. If you want to do the best work of your career with a team that values clarity over noise and outcomes over activity, let’s tal