Marketing Programs Manager

StrongDM is driven by a clear mission: Secure Access, Zero Trust.

We design products and solutions that reflect this commitment, transforming the way organizations manage privileged access across their critical infrastructure. By leading with Zero Trust Privileged Access Management (PAM), we help our customers achieve secure, dynamic, and fine-grained control over access to their most sensitive resources. This focus on security has earned us an industry-leading 98% customer retention rate.

Once a customer, forever a fan. That's our goal.

When you work at StrongDM, you join a team committed to solving today’s security challenges with technology that works and customers who trust us to protect their most critical assets.

The Marketing Programs Manager will plan, execute, and optimize StrongDM’s marketing programs, spanning email marketing, nurture campaigns, webinars, lead guarantee programs, and account-based marketing (ABM). This role is responsible for operational excellence in program delivery, ensuring every initiative runs efficiently, aligns with StrongDM’s go-to-market strategy, and drives measurable pipeline and conversion impact.

What You’ll Do…

• Plan and execute high-impact email and nurture campaigns (including outbound Gong Engage flows) that map to campaign priorities, engage target audiences, and accelerate pipeline.
• Manage logistics, promotion, and follow-up for webinars, ensuring each event drives meaningful engagement and conversion.
• Oversee the setup, launch, and management of lead guarantee and syndication programs in partnership with Demand Generation and Sales Development.
• Partner with Campaigns and Product Marketing to support ABM programs, coordinating audience targeting, messaging alignment, and program execution for key accounts; Support campaign orchestration by integrating digital, field, and outbound channels for consistent messaging across the customer lifecycle.
• Partner with Product Marketing and Campaigns to translate strategy into actionable programs, and work with Marketing Operations to ensure lead capture, routing, and attribution processes support program performance measurement.
• Collaborate with Partner and Field Marketing to ensure programs align with in-market events and sales motions.
• Provide clear communication and visibility into program plans, calendars, and results across teams.
• Analyze performance metrics (i.e., engagement rates, conversion rates, pipeline influence), and report on programs.

Requirements

• 4–7 years of experience in B2B marketing, with a focus on programs, demand generation, or campaign execution (SaaS or cybersecurity experience preferred).
• HubSpot experience strongly preferred.
• Comfortable using AI tools to enhance targeting, personalize messaging, automate workflows, and improve overall program performance.
• Proven experience running email marketing, nurture programs, and webinars, ideally integrated into ABM or multi-channel campaigns.
• Strong collaboration skills with Sales, SDR/BDR, and cross-functional marketing teams, including experience optimizing outbound cadences and Gong flows.
• Data-driven mindset with the ability to analyze performance metrics, derive insights, and continuously improve program impact.

Compensation

• $140,000 - $160,000 DOE + equity salary packages

• Company sponsored benefits, including:

• Medical, dental, and vision insurance (free to employees and dependents)

• 401K, HSA, FSA, short / long-term disability coverage, life insurance

• 6 weeks of combined accrued vacation + sick time

• Volunteer days + standard holidays + paid parental leave

• Generous monthly and annual stipend for internet + home office

• Equity in a fast-growing startup

• No travel required

StrongDM is proud to be an Equal Opportunity Employer. We're committed to building a diverse team that represents a variety of backgrounds, perspectives, and skills. We do not discriminate on the basis of race, color, religion, national origin, sex, gender identity, sexual orientation, age, disability, veteran status, or any other legally protected status.

We believe that the best ideas come from diverse perspectives and experiences. As a distributed company, we embrace talent from all locations and backgrounds. Our inclusive environment is core to our mission of providing exceptional security solutions.

Qualified applicants will receive consideration for employment without regard to any protected characteristic. StrongDM complies with applicable laws governing nondiscrimination in employment.

Accommodations are available for applicants with disabilities throughout our recruitment process. Please let us know how we can assist you.

Compensation Range: $140K - $160K