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Stripe
Stripe

Product Marketing Lead, GTM

Location

Remote restrictions apply
See all remote locations

Salary Estimate

N/AIconOpenNewWindows

Seniority

Lead

Tech stacks

Stripe
Marketing strategies
Product marketing
+21

Visa

U.S. visa required

Permanent role
5 days ago
Apply now

Who we are

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.

About The Team

Sitting within the Product Marketing organization at Stripe, the GTM Product Marketing team is a champion for our customers and for Stripe GTM (sellers). We focus on 3 main areas: 1) deeply understanding our users, the markets and industries in which they operate, and our core product value propositions, 2) equipping sellers to pitch Stripe’s value and differentiation effectively, and 3) deeply understanding the effectiveness of our programs using metrics like deals signed, seller confidence, time spent selling, and more.

We are seeking an exceptional Head of Product Marketing, GTM, to join our team at Stripe. We’re looking for a dynamic leader who can inspire, innovate, and deliver results while mentoring and elevating a team. You'll play a crucial role in shaping how sellers position Stripe across customer segments—from global enterprises and platforms to high-growth startups. This is a leadership role with a high degree of visibility across Stripe.

What you’ll do

As we look to 2026, we’re facing major changes in our GTM motion: exciting new products, a rapidly changing market landscape, a significantly larger GTM function, and increased GTM specialization. You’ll need to quickly build a deep understanding of Stripe’s key segments, buyer personas, and differentiation. This is a hands-on leadership role that requires a deep understanding of Stripe’s products and the landscape Stripe operates in. You will:

Responsibilities

  • Build, lead, and develop a team of PMMs, and together build comprehensive GTM enablement strategies for Stripe’s suite of products including customer-facing assets and AI-based capabilities.
  • Create compelling customer-facing messaging and sales assets that differentiate Stripe in the market. Collaborate closely with Product and Product Marketing teams to translate technical features into clear value propositions and benefits for customers.
  • Stay abreast of industry trends, particularly in areas like agentic commerce, stablecoins, global trade, and more, to inform our positioning and identify new market opportunities for Stripe’s offerings.
  • Work closely with the Sales team to develop tailored pitch decks, ROI calculators, product sheets, and other materials that highlight Stripe’s business value. Establish smart governance and measurement practices to keep content current, effective, and aligned to business needs. Collaborate across Stripe to develop and launch AI tooling to support sellers.
  • Lead programs that prepare sellers for major product launch events like Stripe Sessions.

Who you are

We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

Minimum Requirements

  • 10+ years prior product marketing experience; strong preference for candidates who have worked on technical products and have experience with enterprise sales cycles
  • 5+ years of experience managing teams, with a proven record of building and leading high-performing, highly cross-functional teams
  • Builder mentality with a bias to action and the ability to work in a fast-paced environment—you’ll elevate our ambitions for GTM PMM from day one
  • Strong writing, storytelling, and communication skills—able to turn complex and scattered into clear and strategic
  • Exceptional communications and follow up; strong interpersonal skills—able to communicate effectively at all levels of the organization from senior leadership to project teams
  • High comfort toggling between strategy and execution—big picture to fine detail
  • Deep understanding of the unique challenges faced by sellers; deep understanding of the sales cycle and working with sellers and other GTM teams (SDs, CSM, TAM, SA, ProServ, etc.)
  • Optimistic about the future and relentless in advancing your team’s goals

Preferred Qualifications

  • Experience with Enterprise sales cycles and technical products
  • Demonstrated comfort working with senior executives across a variety of disciplines
  • Strong problem solving and analytical ability, with a track record of “test & learn” mindset
  • Strong collaboration skills, a tendency to seek and value alternate views, and an ability to earn stakeholder confidence quickly and exert influence
  • Power user (and builder) of AI-powered tooling for sellers

Hybrid work at Stripe

This role is available either in an office or a remote location (35+ miles or 56+ km from a Stripe office).

In-office expectations

Office-assigned Stripes spend at least 50% of the time in a given month in their local office or with users. This hits a balance between bringing people together for in-person collaboration and learning from each other, while supporting flexibility about how to do this in a way that makes sense for individuals and their teams.

Working remotely at Stripe

A remote location is defined as being 35 miles (56 kilometers) or more from one of our offices. While you would be welcome to come into the office for team/business meetings, on-sites, meet-ups, and events, our expectation is you would regularly work from home rather than a Stripe office. Stripe does not cover the cost of relocating to a remote location. We encourage you to apply for roles that match the location where you currently live or plan to live.

Pay and benefits

The annual US base salary range for this role is $205,800 - $308,700. For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. This salary range may be inclusive of several career levels at Stripe and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Applicants interested in this role and who are not located in the US may request the annual salary range for their location during the interview process.

Additional benefits for this role may include: equity, company bonus or sales commissions/bonuses; 401(k) plan; medical, dental, and vision benefits; and wellness stipends.

Hybrid work at Stripe

This role is available either in an office or a remote location (35+ miles or 56+ km from a Stripe office).

In-office expectations

Office-assigned Stripes spend at least 50% of the time in a given month in their local office or with users. This hits a balance between bringing people together for in-person collaboration and learning from each other, while supporting flexibility about how to do this in a way that makes sense for individuals and their teams.

Working remotely at Stripe

A remote location is defined as being 35 miles (56 kilometers) or more from one of our offices. While you would be welcome to come into the office for team/business meetings, on-sites, meet-ups, and events, our expectation is you would regularly work from home rather than a Stripe office. Stripe does not cover the cost of relocating to a remote location. We encourage you to apply for roles that match the location where you currently live or plan to live.

About Stripe

👥1001-5000
📍San Francisco, CA
🔗Website

Stripe Service

Stripe product / service
Stripe product / service
Stripe product / service
Stripe product / service
Stripe product / service

How does Stripe work?

Stripe builds financial tools and economic infrastructure for the internet. It navigates global regulatory uncertainty and partners closely with internet leaders like Apple, Google, Alipay, Tencent, Facebook, Twitter to launch new capabilities.

Company culture

GROWTH

We have a flat structure without titles—it’s about what you do, not what you’re called.

INTENTIONAL COMMUNICATION

We have always been deliberate about how we share.

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