Creative Director & Brand Manager

About the Role

We're looking for a Senior Creative Director & Brand Manager who can wear three hats:

hands-on designer, strategic creative leader, and brand custodian. This is a role for someone who can move fluidly between designing a campaign asset personally and directing a team to execute a multi-channel brand vision - someone equally comfortable in Figma/Canva/Adobe Creative Suite and in a boardroom presenting brand strategy to leadership.

You will own the visual and verbal identity of the brand end-to-end: setting creative direction,

managing brand consistency across all touchpoints, mentoring designers, and ensuring every piece of creative work — from social posts to packaging to campaigns — ladders up to a cohesive brand story.

Key Responsibilities

Creative Direction

● Define and evolve the overall creative vision and visual language of the brand across all

platforms (digital, print, packaging, retail, social, video).

● Lead brainstorming and concept development for campaigns, launches, and brand

initiatives.

● Review and approve creative output from designers, agencies, and freelancers, ensuring

quality, consistency, and brand alignment.

● Translate business and marketing objectives into compelling creative briefs and

concepts.

● Stay ahead of design trends, cultural shifts, and competitor activity to keep the brand

distinctive and relevant.

Hands-on Design

● Personally design high-impact assets when needed — key visuals, campaign hero

pieces, pitch decks, packaging, or flagship content.

● Set design standards, templates, and systems (typography, color, layout, iconography)

that scale across the team.

● Ensure design excellence across digital (web, app, social) and offline (print, OOH,

events) formats.

Brand Management

● Own and evolve brand guidelines — visual identity, tone of voice, messaging

architecture.

● Act as the final gatekeeper for brand consistency across marketing, sales, product, and

partner-facing materials.

● Partner with marketing, product, and leadership teams to ensure brand positioning is

reflected across the customer journey.

● Conduct periodic brand audits and competitive benchmarking; recommend refreshes or

repositioning where needed.

● Manage brand assets, style guides, and creative libraries for internal and external

stakeholders.

Team & Stakeholder Leadership

● Lead, mentor, and grow a team of designers, illustrators, and/or junior creatives.

● Manage relationships with external agencies, freelancers, photographers, and

production vendors.

● Collaborate closely with marketing, product, and content teams to align creative output

with campaign calendars and business goals.

● Present creative concepts and brand strategy to senior leadership and stakeholders with

clear rationale.

● Manage creative timelines, priorities, and resourcing across multiple concurrent projects.

What We're Looking For

Experience

● 3-5+ years of experience in design, creative direction, or brand management, with at

least 2–3 years in a leadership capacity.

● Proven portfolio showcasing brand identity work, campaign creative, and cross-channel

design (digital + print).

● Experience managing or mentoring a creative team, and working directly with senior

leadership/stakeholders.

● Background in agency, in-house brand team, or a mix of both preferred.

Skills

● Expert-level proficiency in design tools (Adobe Creative Suite — Photoshop, Illustrator,

Canva, InDesign; Figma; After Effects a plus).

● Strong understanding of brand strategy, positioning, and identity systems — not just

visual execution.

● Excellent typography, layout, and visual storytelling skills.

● Strong presentation and communication skills — able to articulate creative rationale to

non-creative stakeholders.

● Project management skills; comfortable juggling multiple briefs, deadlines, and vendors

simultaneously.

● Bonus: motion design, video editing, or photography/art direction experience.

Traits

● A strategic thinker who can also execute — equally comfortable in the weeds and in the

big picture.

● Strong taste level with the ability to defend creative decisions with logic and business

context.

● Collaborative leadership style; able to give and receive feedback constructively.

● Self-starter who thrives in fast-paced, evolving environments.