Marketing Manager

JOB TITLE: Marketing Manager

REPORTS TO: Marketing Director

DESCRIPTION:

We are looking for an experienced, enthusiastic and results-focused Marketing Manager to market a portfolio of events for our B2B media/event company. This is a perfect role for an Events Marketing Assistant/Marketing Executive who wants to take the next step in their career and enjoys a great amount of flexibility in their working hours.

You will be responsible for delivering highly targeted and powerful marketing campaigns that drive delegate ticket sales and commercial sponsorships.

The Marketing Manager will be an innovative marketer with a primary focus on understanding what the opportunity is within a market, what customers need, and the subsequent development of marketing strategies and customer journey development, designed to consistently exceed customer expectations and deliver revenue.

You will also have the experience and passion to develop, manage and implement successful marketing plans across Strategy Institutes expanding their portfolio of events. Working collaboratively with a wider marketing community that delivers strategic, creative and operational support. The role plans, oversees delivery, measures and improves content-led multi-channel marketing campaigns that acquire, retain and engage our customers and grow our events. Through data-driven marketing strategies and lead generation. This role works collaboratively in a matrix-marketing organization.

WHAT’S IN IT FOR YOU?

After facing the ultimate test of transitioning to virtual events during the pandemic, there could not be a more exciting time to join our company. Equipped with a new level of innovation and a dynamic hybrid event structure, all the hard work has paid off and the results are pouring in.

The Strategy Institute is now in a crucial stage of growth and is scaling the business. You will have an unparalleled opportunity to help make this a reality. You will have a direct influence on the trajectory of the business through the marketing of our conferences and the management of all marketing activities related to your event portfolio. Be a part of our growing team and share in the success!

If you take pride in knowing that your work has an impact, this role will also give you a platform to enhance businesses, careers and lives. Our events directly affect a variety of essential industries through the cultivation of important connections, knowledge sharing and business development.

BENEFITS:

• Competitive salary with a yearly performance-based bonus
• Flexible hours
• Remote working
• Becoming an integral part of an exciting, supportive and successful team
• Advancement and learning development opportunities

KEY RESPONSIBILITIES:

• Create and execute an overarching omnichannel marketing strategy for delegate acquisition and sponsorship lead generation for your portfolio of events. This includes utilizing a mix of CRM, social, content marketing, paid media, public relations and partnerships to drive inbounds and qualified sales leads across conference campaigns
• Stay organized and effectively manage your projects with supporting documentation of strategies and project status to guarantee results
• Harness and integrate new marketing technologies to ensure growth, innovation and best-in-class campaigns
• Report on campaign results weekly, including marketing performance and financial data to gauge the success of your marketing efforts (P&L, ROI)
• An expert and brand steward for assigned sectors, providing deep industry and marketing knowledge across the marketing mix
• Revenue responsibility: Plan, organize and direct your campaigns to stay within budget and maximize revenue at every stage
• Build data based on specific job titles and market segments for your events
• Conduct market research to build buyer personas and identify the target market to secure a senior-level audience for sponsors and partners as a key priority
• Increase engagement in branded communities and further establish our reputation as event market leaders
• Raise the bar on creative output: Generate innovative ideas that promote our brand and help set the business apart from competitors
• Deliver persuasive messaging to best communicate the selling points of our events to maximize conversions
• Work closely with production, design and web teams to execute effective events, campaigns, content and messaging for high-quality lead generation. Exude positivity and uplift your team members to help create a collaborative culture of success and support

SKILLS:

• 3+ year experience in a B2B conference/event marketing position
• Track record of developing successful marketing plans and achieving KPIs
• Showcases strong project management, organizational, decision-making, analytical and problem-solving skills
• Deadline-driven and can manage time effectively and independently
• Team player who is comfortable working with and gaining commitment from personnel across different functional groups
• Bachelor’s Degree or Advanced Diploma in Marketing, Communications or Advertising is an asset
• Data analysis/data building/lead generation
• Delegate and sponsorship marketing strategies
• Marketing campaign management (reporting, tracking, KPI delivery)
• Experience with marketing automation tools such as HubSpot, Google Analytics, and Zoom Info would be advantageous.

Your Next Step

For a rewarding career, the chance to make valuable contacts and exposure to many levels of the business world, please forward your cover letter and resume in response to this ad.

In your cover letter, please indicate the position you are applying for and where you saw this advertisement.

We thank all applicants for their interest, however, only those considered for an interview will be contacted.

ABOUT STRATEGY INSTITUTE:

Strategy Institute is a B2B digital media and events organization. We have been a proud facilitator of intelligence sharing for more than 25 years. Our specialized B2B events span seven diverse industries and attract business professionals from around the world.

SI is a reliable and unwavering voice on current trends, the latest technology, best practices and so much more. We cater to the ever-changing needs of our communities by keeping our finger on the pace of every market we serve. Our summits are specially designed to connect solution providers with buyers in need of innovation and growth.

OUR VALUES Excellence & Innovation:

Excellence & Innovation

We believe in continuous improvement to better our people, products, processes and customers. We work hard to deliver value and a positive experience for all of our stakeholders.

Creativity & Curiosity

We strive to create events that positively impact society. Our work is driven by a deep-rooted need to know "why" and "how" businesses and governments operate. We identify the latest trends, uncover innovations, and re-imagine ways for organizations to advance and grow.

Collaboration

We believe in the power of the collective to drive change. By working together, across internal departments and with external stakeholders, we are able to achieve success and desired outcomes. We engage and work with thought leaders in blue-chip corporations, academia, government, and media from all over the world.

Making A Difference

We take pride in affecting positive change for society. Our portfolio of events drives lasting change to industries, governments, and institutions. Business and government leaders bring back transformational ideas to their organizations that ultimately improve economic performance and our way of life.

Empathy

We are a business where each team member makes a difference, towards business results and to each other. When team members are accountable, responsible, and supportive, the workplace becomes a more positive and fulfilling place.

Corporate Responsibility

As a company, we are a proud corporate sponsor of the Canadian Breast Cancer Foundation and contributor to the Scotts Mission holiday drive. We encourage a spirit of community support and giving back.