Adobe Campaign Marketing Analyst

Adobe Campaign Marketing Analyst

Location: San Antonio, Texas

Pay: $35-38/hr W2

Type: Contract, 6 Months

Job Summary:

We are seeking a skilled Campaign Analyst with hands-on expertise in Adobe Campaign V7/V8 to lead campaign requirements gathering, build accurate audience selections, and ensure seamless delivery of multi-channel campaigns. The ideal candidate is data-driven, collaborative, and technically adept at managing audience segmentation and campaign execution across various owned channels.

Key Responsibilities:

• Lead campaign requirements sessions with business partners, providing subject matter expertise on audience segmentation
• Translate requirements into executable logic, ensuring accuracy in campaign audience creation and delivery
• Build, test, and deploy campaigns within Adobe Campaign V7/V8
• Analyze and verify campaign data, identifying gaps or discrepancies in targeting criteria
• Collaborate with IT, Creative, and Channel Enablement teams to coordinate end-to-end campaign execution
• Maintain detailed documentation of audience rules and campaign logic
• Use analytical tools (e.g., Excel, Tableau) to review performance data and generate actionable insights

Required Qualifications:

• Bachelor’s Degree or 4 additional years of relevant experience in lieu of a degree
• 3+ years of hands-on experience in Adobe Campaign (V7/V8)
• Proven ability to document campaign requirements, verify segmentation logic, and execute precise audience targeting
• Understanding of owned marketing channels: Email, Direct Mail, SMS, Outbound Call, etc.
• Technical proficiency with marketing technologies including CRM, ESPs, databases, and campaign automation platforms
• Strong analytical skills; comfortable working with Excel, Tableau, and similar tools
• Collaborative mindset with experience working cross-functionally with IT, creative, and business teams

Preferred Qualifications:

• Adobe Campaign Certification
• Experience with Aprimo or similar campaign management tools
• Prior experience in the financial services industry
• Familiarity with SQL, SAS, and relational databases