Define and execute a social media marketing analytics strategy aligned with client business objectives.
Lead or advise on data-driven campaign optimization across paid and organic social channels to maximize engagement, conversions, and brand awareness.
Develop and implement best practices for attribution modeling, ROI measurement, and customer journey analytics.
Establish KPIs and data-driven insights to enhance the effectiveness of client marketing strategies.

Campaign Management & Execution

Oversee the design, execution, and measurement of marketing campaigns across Facebook, Instagram, Google Ads, and LinkedIn.
Implement A/B testing frameworks to continuously optimize ad performance.
Work closely with the creative and content teams to optimize ad creatives and messaging based on data insights.
Ensure seamless integration of first-party and third-party data for more precise audience targeting and engagement tracking.

User Personas & Market Segmentation

Develop user personas and audience segmentation models based on demographic, behavioral, psychographic, and interest-based data.
Utilize analytics to identify high-value customer segments and tailor marketing strategies accordingly.
Leverage machine learning models and AI-driven insights to predict consumer behavior and trends.

Technology & Analytics

Utilize Google Analytics, Facebook Business Manager, Google Tag Manager, HubSpot, Marketo, and other digital analytics tools to monitor performance.
Leverage predictive analytics and AI-driven marketing tools to enhance customer targeting and engagement.

Team Leadership & Collaboration

Lead and mentor a high-performing marketing analytics team, fostering innovation and continuous learning.
Partner with cross-functional teams, including client marketing teams, sales, product, and data science, to drive business impact.
Collaborate with C-level executives to align social media marketing analytics with client growth strategies.

Qualifications & Experience

Experience: 10-15 years of experience in social media marketing analytics, digital marketing, and performance marketing.
Industry Expertise: Strong track record in leading large-scale, data-driven social media campaigns.

Technical Skills

Expertise in paid social advertising (Facebook Ads, Instagram Ads, Google Ads, LinkedIn Ads).
Proficiency in data analytics and visualization tools (Google Analytics, Tableau, Power BI).
Strong knowledge of customer segmentation models.
Ability to implement and optimize multi-touch attribution models.

Leadership & Communication

Proven ability to lead, inspire, and scale high-performing teams.
Excellent stakeholder management skills, with the ability to translate complex data into actionable marketing strategies.
Passion for mentoring and training teams, fostering a data-driven marketing culture.