Straive is a global leader in enterprise-grade data analytics and AI solutions, committed to empowering businesses across various industries with cutting-edge technology and expert insights. Backed by EQT, a top private equity firm, we are uniquely positioned to drive innovation through significant investments and an entrepreneurial spirit.

Our core focus is on delivering advanced Data Analytics & AI Solutions. By combining sophisticated technology with subject matter expertise, we deliver material impact on our clients' topline and streamline their operations. We specialize in providing tailored solutions across financial services, CPG, legal, pharma, life sciences, retail and logistics, helping them build robust data analytics and AI capabilities.

With a client base spanning 30 countries, Straive's strategically located teams operate from eight countries and is headquartered in Singapore. This global presence enables us to offer localized expertise with a worldwide perspective.

Join Straive to be part of a dynamic team at the forefront of data analytics and AI innovation. Here, you'll have the opportunity to contribute to transformative projects, supported by significant investments and an entrepreneurial drive fueled by our partnership with EQT.

Job Title: Senior Director/Director – Social Media Marketing Analytics

Location: Remote in USA

Employment Type: FTE

Role Overview

We are seeking a Senior Director/Director – Social Media Marketing Analytics to lead our social media analytics strategy and execution. This role will be responsible for designing and optimizing data-driven marketing campaigns for our clients across platforms such as Facebook, Instagram, Google, and LinkedIn. The ideal candidate will have deep expertise in creating audience segmentation, user personas, and marketing attribution on social media platforms, with the ability to drive performance marketing strategies that maximize engagement and ROI.

This position is based in the United States, offering a competitive salary commensurate with experience. The role will focus on working directly with Straive’s clients to help them solve their marketing challenges through data-driven insights and campaign optimization.

Key Responsibilities

Strategic Leadership

Define and execute a social media marketing analytics strategy aligned with client business objectives.
Lead or advise on data-driven campaign optimization across paid and organic social channels to maximize engagement, conversions, and brand awareness.
Develop and implement best practices for attribution modeling, ROI measurement, and customer journey analytics.
Establish KPIs and data-driven insights to enhance the effectiveness of client marketing strategies.

Campaign Management & Execution

Oversee the design, execution, and measurement of marketing campaigns across Facebook, Instagram, Google Ads, and LinkedIn.
Implement A/B testing frameworks to continuously optimize ad performance.
Work closely with the creative and content teams to optimize ad creatives and messaging based on data insights.
Ensure seamless integration of first-party and third-party data for more precise audience targeting and engagement tracking.

User Personas & Market Segmentation

Develop user personas and audience segmentation models based on demographic, behavioral, psychographic, and interest-based data.
Utilize analytics to identify high-value customer segments and tailor marketing strategies accordingly.
Leverage machine learning models and AI-driven insights to predict consumer behavior and trends.

Technology & Analytics

Utilize Google Analytics, Facebook Business Manager, Google Tag Manager, HubSpot, Marketo, and other digital analytics tools to monitor performance.
Leverage predictive analytics and AI-driven marketing tools to enhance customer targeting and engagement.

Team Leadership & Collaboration

Lead and mentor a high-performing marketing analytics team, fostering innovation and continuous learning.
Partner with cross-functional teams, including client marketing teams, sales, product, and data science, to drive business impact.
Collaborate with C-level executives to align social media marketing analytics with client growth strategies.

Qualifications & Experience

Experience: 10-15 years of experience in social media marketing analytics, digital marketing, and performance marketing.
Industry Expertise: Strong track record in leading large-scale, data-driven social media campaigns.

Technical Skills

Expertise in paid social advertising (Facebook Ads, Instagram Ads, Google Ads, LinkedIn Ads).
Proficiency in data analytics and visualization tools (Google Analytics, Tableau, Power BI).
Strong knowledge of customer segmentation models.
Ability to implement and optimize multi-touch attribution models.

Leadership & Communication

Proven ability to lead, inspire, and scale high-performing teams.
Excellent stakeholder management skills, with the ability to translate complex data into actionable marketing strategies.
Passion for mentoring and training teams, fostering a data-driven marketing culture.

Why Join Straive?

High-Impact Leadership Role: Shape the future of social media marketing analytics by working directly with global clients.
Cutting-Edge Technologies: Work with advanced AI, machine learning, and predictive analytics to optimize marketing strategies.
Competitive Compensation: Salary with additional performance-based incentives.
Collaborative & Growth-Oriented Culture: Join a fast-paced environment that values innovation, teamwork, and continuous learning.

If you are a data-driven marketing leader looking to drive impactful social media campaigns for global clients, we invite you to apply for this exciting leadership opportunity at Straive.

This job description is not intended to cover or contain a comprehensive listing of all responsibilities, duties, or activities that are required. Responsibilities, duties, and/or activities may change, or new ones may be added at any time with or without notice.

“Straive is an Equal Opportunity Employer. Our policy is clear: there shall be no discrimination based on age, disability, sex, race, religion or belief, gender reassignment, marriage/civil partnership, pregnancy/maternity, or sexual orientation.

We are an inclusive organization and actively promote equality of opportunity for all with the right mix of talent, skills and potential. We welcome all applications from a wide range of candidates. Selection for roles will be based on individual merit alone.”