Senior Marketing Manager

Senior Marketing Manager – Credit Card Portfolios (Remote)

We’re looking for an experienced Senior Marketing Manager to lead growth initiatives across multiple credit union credit card portfolios. This is a remote, hands-on role where you’ll own multi-channel campaigns, optimize member engagement, and drive portfolio performance while working closely with senior leadership.

💰 Compensation: $140,000 – $150,000 base salary + performance-based bonus

What You’ll Do

Campaign Execution & Management

• Launch and manage campaigns across digital, print, and in-branch channels (web, social, email, SMS, direct mail).
• Oversee project timelines, creative briefs, and campaign rollouts across multiple portfolios.
• Partner with in-house designers, direct copy development, and manage vendor relationships.
• Coordinate with offshore resources and external partners to ensure timely, high-quality execution.

Portfolio Growth & Engagement

• Develop acquisition campaigns to increase credit card penetration among credit union members.
• Create retention and utilization strategies to boost spend and reduce attrition.
• Manage cardholder communications, including promotions, inserts, and special offers.
• Optimize campaigns based on performance metrics and ROI.

Performance & Strategy

• Analyze campaign results and convert insights into actionable improvements.
• Monitor penetration, utilization, and attrition metrics to guide decision-making.
• Present performance updates and recommendations to leadership.
• Adjust tactics by portfolio to maximize outcomes.

Compliance & Operations

• Partner with compliance teams and issuing banks to ensure all campaigns meet financial services regulations.
• Align campaigns with brand standards while respecting individual credit union requirements.
• Manage marketing calendars, budgets, and resource allocation across portfolios.

What We’re Looking For

Required

• Bachelor’s degree in Marketing, Business, or related field.
• 5+ years of financial services marketing experience, ideally in credit cards or credit unions.
• Proven ability to manage multi-channel campaigns and multiple projects at once.
• Strong copywriting and communication skills.
• Familiarity with CFPB and other financial services regulations.
• Data-driven approach to campaign optimization.

Preferred

• Experience with credit union or community banking marketing.
• Background in managing remote or offshore teams.
• Knowledge of credit card trends and best practices.
• Proficiency with CRM systems and marketing automation platforms.

Why Join

• 100% remote role with flexibility.
• Competitive pay: $140K–$150K base + performance bonus.
• Direct impact on portfolio growth and engagement.
• Exposure to senior leadership and decision-making.
• Entrepreneurial environment with room for career growth.
• Collaborative, results-focused culture.

Success in this role will be measured by:

• Increased credit card penetration within credit union memberships.
• Improved cardholder utilization and engagement.
• Reduced attrition rates.
• Strong ROI on campaign spend.