Head of Marketing

Head of Marketing

STOKE Social | Miami, FL (Preferred) / Remote Considered

Engagement: Initial equity-based arrangement, transitioning to a full-time salaried position following funding

Reports to: Founder & CEO

Stage: Early-stage consumer technology startup

About STOKE

STOKE is building the live social layer for the real world. We're creating a new way for people to discover where to go, see what's happening around them, and connect with people once they arrive. By bringing real-time venue discovery and verified presence together, STOKE helps turn proximity into meaningful real-world connections.

We're launching in Miami with ambitions to expand into cities across the country.

The Opportunity

We're looking for a Head of Marketing to take ownership of how STOKE shows up in the world. This is a founding marketing leadership role for someone who knows how to build a consumer brand, tell compelling stories, and turn creative ideas into measurable growth.

You'll establish STOKE's voice, shape our creative direction, develop our marketing strategy, and oversee how that strategy comes to life across social media, advertising, our website, campaigns, and real-world activations.

You won't be expected to do everything yourself. You'll help build and direct a network of content creators, designers, editors, agencies, and other specialists, with the opportunity to develop an internal team as we grow.

We're looking for someone who has helped build something before, ideally at an early-stage consumer startup, and is excited by the opportunity to do it again.

What You'll Own

Brand Strategy & Creative Direction

• Establish and maintain STOKE's brand voice, positioning, messaging, and creative standards.
• Ensure a cohesive identity across our website, social channels, app store presence, advertising, and other communications.
• Develop creative concepts, campaigns, and storytelling that make STOKE recognizable and relevant.
• Set the creative direction for designers, editors, production teams, and agency partners.

Social Media & Content Strategy

• Own the strategy for STOKE's Instagram, TikTok, LinkedIn, and emerging channels.
• Build social accounts people genuinely want to follow, not just channels that promote an app.
• Develop editorial calendars, content themes, creator collaborations, and campaign briefs.
• Oversee content creation and post-production, ensuring consistency and quality.

Growth & Distribution

• Develop strategies to drive awareness, app downloads, user activation, and ongoing engagement.
• Oversee organic and paid marketing initiatives, working with specialists where appropriate.
• Test new channels, campaigns, and creative approaches.
• Establish marketing KPIs and use performance data to continuously improve results.

Marketing Leadership & Execution

• Own STOKE's marketing roadmap, priorities, and day-to-day execution.
• Direct and coordinate external creators, contractors, agencies, and production partners.
• Establish creative workflows, approval processes, reporting, and quality standards.
• Collaborate closely with Product, Revenue, and Operations to support launches, venue activations, and market expansion.
• Help recruit and build STOKE's internal Brand & Growth team as the company scales.

Who We're Looking For

• Experience building or scaling a consumer-facing brand, preferably within an early-stage startup.
• Strong creative instincts and a demonstrated ability to develop distinctive brand positioning, messaging, and campaigns.
• Experience with organic social strategy, content development, and audience growth.
• An understanding of performance marketing, acquisition funnels, experimentation, and marketing analytics.
• Experience directing creators, designers, editors, agencies, or cross-functional marketing contributors.
• Comfortable operating independently, making decisions, and building processes from scratch.
• A hands-on, entrepreneurial mindset with the ambition to grow into a broader executive leadership role.

Especially interesting backgrounds:

• Consumer social, dating, lifestyle, hospitality, entertainment, or marketplace startups.
• Social-first consumer brands with strong organic communities.
• Creative or growth agency leaders who have helped build recognizable consumer brands and want to move in-house.

We care more about what you've built and the results you've achieved than your current title.

Why STOKE

Build the brand from the beginning. You'll have meaningful ownership over STOKE's voice, identity, campaigns, and marketing strategy.

Shape the organization. You'll help establish the marketing function, select the right creative partners, and eventually build your own team.

Create something people experience in the real world. STOKE isn't another platform designed to keep people scrolling. We're building technology that brings people together offline.

Grow with the company. This role is designed to expand in scope, compensation, and leadership responsibility as STOKE grows, with a potential path toward broader executive marketing leadership.

Compensation & Commitment

We're an early-stage startup preparing for our next phase of growth. This opportunity will begin with an equity-based arrangement, with a planned transition to a full-time salaried leadership position following financing, subject to company needs and mutual agreement.

We're looking for someone who can begin contributing meaningfully now and is interested in building a long-term future with STOKE.

The initial commitment, equity structure, milestones, and full-time transition will be discussed with qualified candidates.

Interested?

We'd love to hear from people who have built consumer brands, developed standout creative campaigns, or helped early-stage companies find their voice.

Send us a brief introduction, examples of work you've led, and what interests you about STOKE.