Digital Marketing Manager

Digital Marketing Manager

Location: Remote / Hybrid

Job Type: Full-Time

About Us

Go Raw, LLC, the parent company of Steve's Real Food, Next Paw, and other pet industry brands seeks a data-driven Digital Marketing Manager to lead our SEO, social media strategy, affiliate marketing, and e-commerce efforts. This role is perfect for a strategic thinker passionate about pet wellness and digital marketing.

Key Responsibilities

SEO, Website & Digital Marketing:

• Develop and execute SEO and SEM strategies to increase organic traffic and conversions for multiple brands.
• Conduct keyword research, optimize website content, and resolve technical SEO issues.
• Perform website maintenance on both the Shopify/Elementor and WordPress platforms to optimize user experience.
• Track website and social media KPIs and implement strategies for increased consumer engagement and brand awareness.
• Work with the content team to create and manage email marketing campaigns using Klayvio and Drip for multiple brands and campaigns.

Social Media & Paid Advertising:

• Manage and optimize Google Ads, Facebook/Instagram Ads, YouTube Ads, and retargeting campaigns.
• Optimize ad performance and analyze campaign effectiveness, reporting KPIs.
• Engage with online communities and media partnerships to drive brand awareness.

Affiliate & E-Commerce Marketing:

• Manage and expand affiliate partnerships to boost online sales.
• Monitor and optimize Google Shopping, Search Ads, and retargeting ads for maximum ROI.
• Enhance the Shopify store experience, including product listings and promotions.

Qualifications & Skills:

• 5+ years of experience in digital marketing, SEO, paid advertising, or e-commerce.
• Proficiency in Google Analytics, Google Ads, Facebook Business Manager, and Shopify.
• Strong understanding of digital marketing trends, data analysis, and conversion optimization.
• Ability to manage multiple campaigns while meeting performance goals.
• Passion for the pet industry, pet wellness, and raw feeding

What we Offer

Steve’s Real Food offers employees a range of valuable benefits designed to support well-being and growth. After 90 days of employment, all employees are eligible.

• Company stipends of up to $14,700 a year
• Bonus potential Generous time off policy
• Free pet food
• Great coworkers

Why work at Steve's Real Food?

Joining Steve's Real Food means becoming part of a pioneering team dedicated to revolutionizing pet nutrition with raw, natural ingredients. Our commitment to sustainability and quality ensures that every product we create contributes to the well-being of pets and the planet. As an employee, you'll have the opportunity to work in an environment that values innovation, transparency, and a shared passion for elevating pets' lives. With a focus on education and attainable solutions, we empower our team members to grow professionally while making a meaningful impact in the pet food industry.