Salesforce Marketing Cloud Consultant

Role: Salesforce Marketing Cloud Consultant

Location: Remote

Duration – 6 months

Job Experience Level: Level II

Job Category: Communication & Marketing

Campaign Management:

• Manages B2B marketing campaigns and strategies through Salesforce Marketing Cloud Account Engagement (MCAE/Pardot), including list email and journey development to drive engagement.

Lead Process Assistance:

• Creates and maintains lead nurturing programs to increase lead quality and conversion rates, integrating MCAE and CRM for a cohesive, automated lead journey.
• Defines and maintains a smooth lead handoff process to sales, ensuring accurate, complete lead data for follow-up.
• Creates hypotheses, executes tests, and identifies growth opportunities within MCAE (e.g., email A/B testing) to enhance performance.
• Develops a strong understanding of the Customer Journey/Lifecycle and optimizes lead nurturing strategies to enhance customer engagement.
• Monitors email sending ability and maintains our domain reputation with Everest
• Develops documentation for marketing projects, providing training and support to internal teams on lead nurture, defining user requirements, and business applications.
• Monitors, analyzes, and reports on campaign and lead generation performance, delivering insights to drive improvement and inform future strategies.
• Identifies and supports roll-out of automation-based solutions for lead scoring, routing, and nurturing, ensuring alignment between CRM and MCAE.
• Assists with data governance and standardization rules
• Provides data modeling support for MCAE
• Coordinates business approval of campaigns manages roadblocks and enhancements to ensure work is released on time.
• Stays updated on MCAE, Salesforce, and industry trends to bring forward-looking solutions to lead and marketing processes.

Basic Qualifications:

• Current Salesforce Marketing Cloud Account Engagement Specialist Certification
• Minimum 3 years of experience with Salesforce Marketing Cloud Account Engagement (MCAE/Pardot), with hands-on experience managing lead generation and CRM integration.
• Minimum three years in digital marketing, with a focus on B2B marketing initiatives.
• Experience managing lead generation processes, including scoring, nurturing, and conversion optimization in Salesforce CRM.
• Experience working with marketing content creators to execute campaign initiatives
• Strong analytical and reporting skills, able to interpret data and drive campaigns and lead generation improvements.
• Ability to write quality business requirement documentation to translate between business needs and engineering requirements
• Proven ability to design and implement new processes and facilitate user adoption
• Ability to facilitate User Acceptance Testing and resolution
• Ability to support and train end users
• Effectively communicates lead processes and strategies with both technical and non-technical stakeholders.
• Strong Excel skills

Preferred Qualifications

• Salesforce experience in Salesforce Sales and CRM Analytics preferred
• Experience using Google Postmaster, Analytics 360, and Everest is a plus
• Skilled in CRM data structure, lead tracking, and report building within Salesforce, with experience managing lead-to-opportunity workflows
• Strong understanding of the Salesforce platform, with the ability to configure basic requirements in MCAE
• Leading loyalty strategies, such as SMS, push, and email, to create a cohesive customer experience
• Familiarity with using first person data to create customized lead nurture programs using UTM tracking, completion actions, dynamic lists, and engagement programs
• Understanding of API development, Data Migrations, and cloud services
• Ability to build Excel Macros to aid in manual data cleaning
• Experience in Real Estate is a plus, along with familiarity with retention marketing practices.