Digital Marketing Specialist

Responsibilities:

• Estimate, execute, manage and optimize paid digital media campaigns (e.g. paid search, paid social and programmatic buys)
• Conduct keyword, market, and behavioral opportunity research
• Monitor the success of campaigns using various reporting tools
• Analyze campaign metrics/data and provide insights and suggestions for campaign performance improvement
• Collaborate with team members to develop campaign optimizations plans based on campaign performance
• Develop client facing performance reports

Required Skills:

• Ability to self-teach and pick up new concepts quickly
• Excellent time management skills and the ability to meet strict deadlines
• Experience with advanced analytics reporting and managing large data sets
• A high proficiency in Microsoft Excel, Google Sheets, and Google Docs
• Experience using the Keyword Planner Tool or other keyword research tools
• Google Ads Certification.
• Proficient in Facebook Ads and Google Analytics.
• Google Analytics Certification OR Facebook Blueprint certification
• Experience in executing programmatic buys (nice if have).
• Conversion Rate Optimization experience (nice if have).