Digital Marketing Coordinator PPC Specialist [31223]

As the Digital Marketing Coordinator or PPC Specialist, you will be responsible for assisting with the development, implementation, and optimization of paid search campaigns. You will work closely with the Paid Search Manager to ensure campaigns are effectively driving traffic, generating sales, and achieving ROAS targets. Your analytical skills and attention to detail will help to monitor performance, test new strategies, and refine page search efforts to drive continuous improvements.

Key Responsibilities:

• Campaign Management: Assist in setting up, optimizing, and managing paid search campaigns across platforms such as Google Ads, and Bing Ads.
• Performance Monitoring & Reporting: Analyze and monitor campaign performance, ensuring key KPIs such as Target ROAS, Conversion rate, CTR, and CPC are met. Prepare and deliver reports on campaign results to internal teams and stakeholders.
• Keyword Research & Optimization: Work with the manager to conduct keyword research, develop keyword lists, and optimize campaigns by identifying new keywords and expanding existing ad groups.
• Campaign set up optimization: Under the direction of the manager, audit campaign set ups for accuracy. Optimize ad headlines, descriptions and images.
• Bid Management: Implement and monitor bid strategies to ensure optimal campaign performance.
• Collaboration: Collaborate with cross-functional teams (such as creative, content, and analytics teams) to ensure paid search campaigns align with overall marketing objectives.
• Trend Analysis & Strategy Development: Stay up to date with the latest trends in paid search marketing, search engine algorithms, and industry best practices to recommend innovative strategies.

Qualifications:

• One to two years of experience in digital marketing especially in paid research marketing
• Hands on experience with Google ads, Bing Ads, and other PPC platforms
• Proficiency in Google Analytics, Google editor, and excel
• Strong analytical skills with the ability to interpret data and generate actionable insights
• Basic understanding of page search strategies including keyword research, bidding, and ad-copy testing
• Ability to work independently, manage multiple tasks and prioritize in a fast-paced environment
• Strong written and verbal communications skills
• Detailed oriented