Director, Brand & Environmental Design

Steak ’n Shake has been a pioneer of the premium burger and milkshake experience since 1934. As we step into the future, we’re redefining what a classic American diner can be—transforming our look and feel into a sleek, sophisticated brand that merges timeless flavors with contemporary design.

About the Role:

We’re searching for a visionary Director, Brand & Environmental Design to lead the creative evolution of Steak ’n Shake’s physical presence, as well as its digital footprint and upscale packaging. This role will set the tone for a bold new era—designing upscale, modern restaurant interiors and exteriors that deliver an elevated guest experience while honoring our iconic legacy. Additionally, this role will help shape Steak ‘n Shake’s retail environment – products with premium packaging targeted for health-conscious consumers

Responsibilities:

• Create refined, sophisticated designs for restaurant exteriors, interiors, and drive-thrus, emphasizing minimalism, clean lines, and modern materials.
• Develop updated environmental graphics—sleek signage, dynamic menu boards, impactful wayfinding—that embody an edgy yet inviting vibe.
• Guide remodels and new builds, working closely with architects and contractors to execute a design vision balancing style and function.
• Establish comprehensive brand guidelines for physical spaces, ensuring consistency across all franchise and corporate locations.
• Lead and mentor two designers, setting high standards for creative innovation and precision with digital marketing and upscale packaging / print collateral.
• Partner with leadership to craft immersive guest environments that positions Steak ’n Shake as a modern premium brand.

Qualifications:

• 7+ years in brand or environmental design with a proven track record of transforming legacy retail or restaurant brands into premium brands.
• Consumer Packaged Goods (CPG), B2B, retail, and experience working with luxury brands preferred
• Portfolio showcasing contemporary, upscale environments and a strong sense of spatial storytelling.
• Leadership experience in creative direction and team management.
• Proficiency in Adobe Creative Suite; 3D visualization skills (SketchUp, Revit, AutoCAD) highly desirable.
• Exceptional attention to detail, communication, and project management skills.