Senior UGC/Influencer Marketing Manager

Company Description

Starcrossed is a cutting-edge astrology app with over 230,000 users worldwide. By combining precise birth chart data with real-time planetary transits, Starcrossed helps people discover their destined partner and navigate love with confidence. Beyond soulmate predictions—who they are, when you’ll meet, and how your paths align—Starcrossed also delivers daily astrological insights and emotional guidance to deepen users’ self-discovery.

Role Description

Starcrossed is hiring a UGC/Influencer Marketing Manager. This is a full-time, remote role (with flexibility for occasional in-person collaborations in Los Angeles if preferred).

In this role, you’ll help grow Starcrossed’s presence across social platforms by driving both influencer partnerships and authentic UGC from everyday users and new accounts.

Key responsibilities include:

• Craft the UGC program of Starcrossed affiliates that resonates with astrology enthusiasts and sparks organic sharing.
• Identifying, onboarding, and managing influencers and creators across platforms.
• Developing community-driven strategies that encourage users to share their Starcrossed experiences.
• Monitoring and analyzing campaign performance to optimize results.
• Managing budgets and ensuring content aligns with Starcrossed’s astrological brand voice.
• Building strong, ongoing relationships with influencers, creators, and active community members.
• Creating content guidelines and playbooks to support scalable UGC initiatives.

Qualifications

• 4 years of experience in the UGC space, 2 years experience in Influencer Marketing and Acquisition and 2 years experience in a SENIOR position
• Must be able to build a UGC program from planning to execution to daily maintenance
• Must be able to build an influencer program and know the ins and outs of contracts and negotiations with influencers and management companies
• Strong grasp of social media platforms and digital marketing trends in Spirituality, Astrology, and Wellness
• Ability to analyze performance data and pivot strategies effectively.
• Excellent communication and interpersonal skills, over email and video call
• Proven ability to nurture authentic relationships with creators and communities.
• Must hand-write everything, personalization without use of AI is required
• Creativity and strategic thinking in shaping marketing content and partnerships.
• Passion for astrology—or eagerness to immerse yourself in the space—is a strong plus.