Marketing Activation Manager

💼 Position Title: Marketing Activation Manager

📌 Location: Gothenburg, Sweden

📆 Work Arrangement: Hybrid - live close the office

✒ Employment: Permanent

🚀 Come make the world with us and accelerate your success.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™.

Sound like you? Join our top-notch team of 53,000+ professionals in 60 countries who are making their mark on some of the world’s most beloved brands, including DEWALT, FACOM, STANLEY, BLACK+DECKER and more.

🎯 What You’ll Do

We are looking for a Marketing Activation Manager to join our Nordic Marketing team and help bring our brand and commercial strategies to life in the local market.

This is an exciting opportunity for someone who enjoys combining creativity, execution, and commercial focus in a role with broad exposure across campaigns, digital channels, customer marketing, events, and new product launches.

You will play an important part in shaping how our brand connects with customers locally, while working closely with colleagues across Marketing, Sales, and other cross-functional teams...

Your key responsibilities:

🔹Marketing Activation, Content & Brand Management

• Assist in the development and coordination of Nordic marketing campaigns and promotional activities.
• Support the execution of local campaigns, promotional activity, seasonal activations, and new product launches from concept through delivery and review.
• Ensure all local activity follows brand guidelines and supports a consistent, high-quality brand presence across channels and touchpoints.
• Keep local website content up to date, relevant, and aligned with campaign priorities.
• Work closely with the E-commerce team to ensure best-in-class content delivery across customer, in-store, and online environments.
• Translate and adapt marketing and promotional materials from English into Swedish, Norwegian, and Danish while maintaining clarity, tone, and brand consistency.

🔹Commercial Support, Events & Performance

• Partner with Sales teams and key customers to help develop activation plans, support trade initiatives, and maximize commercial opportunities.
• Help organize events, trade shows, and internal conferences.

🔹Performance & Reporting

• Ensure all marketing outputs include clear KPIs and measurable ROI metrics.

👷👷 Who You Are

• Hold a Bachelor’s degree in Marketing, Business Administration, Communications, or a related field is preferred,
• Experience in local market activation and campaign delivery,
• Strong knowledge of customer-facing marketing channels,

We are looking for someone with

• Strong organisational and project coordination skills
• Proven experience in a generalist marketing, marketing coordinator, executive or activation role.
• Good understanding of brand activation and content delivery.
• Commercial mindset with the ability to link marketing activity to business outcomes.
• Strong written and verbal communication skills.,
• The Ability to translate marketing content created in English to Swedish, Norwegian and Danish,
• Strong communication and relationship-building skills,
• Experience in B2B, retail, tools, consumer goods, or a similar commercial environment would be an advantage,
• Full professional proficiency in Swedish and English; and preferred in Norwegian and Danish.

📝 What You’ll Receive

• An attractive salary & benefits package
• Discounts on Stanley Black & Decker tools and other partner programs
• Excellent opportunities for continuous professional development

How You’ll Feel

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
• Learn: Have access to a wealth of learning resources, including our digital learning portal.
• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in.

Join us!