Brand Manager - Concrete and MEP Solutions

Brand Manager - Concrete and MEP (mechanical, electrical, plumbing) Solutions

Location: Germany, 100% remote

Purpose of Position

To be the Brand Manager for DEWALT, focusing on the ownership of core Power Tool and HTAS categories through our new solution-led approach. The candidate will be responsible for managing all campaigns, NPD content, and brand strategy for the Concrete and MEP segments.

They will be responsible for working with all EMEA-ANZ regions on the correct execution and building out the relevant marketing materials required for DEWALT to be leaders in key solutions.

The Job (responsibilities):

• Be the campaign and marketing lead for the Concrete and MEP segment
• Create and develop campaign and content briefs
• Understand and identify reporting capabilities and learning plans with digital marketing teams
• Develop insights capabilities for your categories
• Own NPD Development for their categories as well as sub-brands such as Perform and Protect.
• Develop launch packs and assets for all NPI’s
• Communicate frequently to regional teams, so they are aware of the available assets and can build effective plans.
• Own and develop launch packages to support NPD launches. Includes online & offline assets (Photography, video, e-Comm content, email, website, social media, POS, merchandising and retailer-specific assets)
• Own the launch window process with the product team
• This includes PIM/DAM ownership
• Contribute to the best possible execution of current year plans, with clear measures for success, and post-activity analysis
• Day-to-day management of relevant agencies
• Monitor competitor marketing activity (NPD launches, advertising, consumer promotions)
• Be the marketing lead for your categories for the 2026-2028 strategy plan development
• Work with regional marketing contacts to realize & develop assets to support sales. Development of customer-specific ecommerce content, new in-store executions, adaptation of existing materials, and more.
• Work with the Product Management Team to approve new packaging designs and ensure brand consistency
• Stewards the Brand portfolio across the organization - leading development, execution, and adherence to Brand Guidelines as well as managing and providing brand creative assets (packaging, photography, digital content development, sales kits, video content, etc.) to multi-functional partners.

The Person (requirements):

• 5 Years + of marketing experience
• In-category experience would be advantageous
• Degree or professional marketing qualification
• Digital Marketing Experience; must be able to demonstrate experience working on digitally focused campaigns
• Brand campaign, social media, influencer marketing, website, eDM’s
• Experience working with external agencies
• Ability to manage a wide range of stakeholders and manage upwards
• Pan-European experience would be advantageous
• Understanding of DEWALT Customer Personas
• Fluent English, beneficial to speak any other European language
• Self-motivation
• Creative approach to campaign development & problem-solving
• Task ownership and natural ability to lead – proactivity
• Strong commercial acumen & awareness
• Ability to multi-task several programms & projects with cross-functional teams
• Excellent communication skills – ability to communicate with all levels both internally and externally
• Attention to detail
• Time management - the ability to work at speed and respect deadlines
• Teamwork – essential when working within SBD’s matrix structure
• Ability to travel - Travel expected across Europe, possibly beyond
• Driving License

We offer:

• Ambitious and motivating challenges
• Regular working hours (Monday to Friday)
• Competitive benefits package
• Add value to the business
• Work with a diverse team with varying backgrounds

And More:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
• Learn: Have access to a wealth of learning resources, including our Lean Academy, Coursera® and online university.
• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for diversity, equity and inclusion.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back and sustainable business practices.