Senior Director of Marketing

Marketing Director

We are seeking a dynamic Marketing Director to lead our marketing initiatives and drive brand growth across all channels. This senior leadership position requires a strategic thinker who can translate business objectives into compelling marketing campaigns while building and mentoring a high-performing team.

Success in this role means consistently delivering measurable results that directly impact revenue growth, brand awareness, and market share expansion. The Marketing Director will serve as a key member of the executive team, collaborating closely with sales, product development, and customer success departments to ensure cohesive brand messaging and optimal customer experience throughout the entire buyer journey.

Responsibilities

Strategic Planning & Execution

• Develop and implement comprehensive marketing strategies that align with company objectives and drive revenue growth across all business units
• Create and manage annual marketing budgets, ensuring optimal allocation of resources to maximize ROI and achieve quarterly targets
• Conduct market research and competitive analysis to identify emerging trends, customer needs, and new business opportunities

Team Leadership & Development

• Lead, mentor, and inspire a team of marketing professionals, fostering a culture of creativity, accountability, and continuous learning
• Establish clear performance metrics and regularly evaluate team performance, providing constructive feedback and professional development opportunities
• Collaborate with HR to recruit, onboard, and retain top marketing talent across various specializations

Brand Management & Communications

• Oversee brand positioning, messaging, and visual identity to ensure consistent brand experience across all touchpoints and marketing channels
• Manage relationships with external agencies, vendors, and partners to execute integrated marketing campaigns and special projects
• Develop and maintain brand guidelines, ensuring all marketing materials meet quality standards and regulatory requirements

Digital Marketing & Analytics

• Supervise digital marketing initiatives including SEO, SEM, social media, email marketing, and content marketing to maximize online presence
• Implement marketing automation tools and CRM systems to streamline processes and improve lead generation and nurturing capabilities
• Analyze marketing performance data and generate regular reports for executive leadership, providing actionable insights and recommendations

Qualifications

Education & Experience

• Bachelor's degree in Marketing, Business Administration, Communications, or related field; MBA preferred
• Minimum 8-10 years of progressive marketing experience with at least 5 years in a leadership role managing cross-functional teams
• Proven track record of developing and executing successful marketing campaigns that delivered measurable business results

Technical Skills

• Proficiency in marketing automation platforms (HubSpot, Marketo, Pardot), CRM systems (Salesforce, Pipedrive), and analytics tools (Google Analytics, Adobe Analytics)
• Strong understanding of digital marketing channels, including PPC, social media advertising, email marketing, and content management systems
• Experience with budget management, forecasting, and marketing ROI analysis using advanced Excel or similar tools

Leadership & Communication

• Exceptional written and verbal communication skills with the ability to present complex marketing concepts to diverse stakeholders
• Strong project management capabilities with experience leading cross-functional initiatives and managing multiple priorities simultaneously
• Demonstrated ability to build and maintain relationships with internal teams, external partners, and C-level executives