Adobe Marketing Consultant – MMM

🌟 We're Hiring: Adobe Marketing Consultant – MMM (Remote) 🌍

Are you a skilled Marketing Mix Modeling (MMM) expert with a strong background in Machine Learning and model deployment? Join our team as an Adobe Marketing Consultant and play a key role in shaping data-driven marketing strategies!

📍 Location: Remote

🕒 Job Type: Contract / Full-Time (as applicable)

🔍 About the Role:

We're looking for a seasoned professional who has hands-on experience with MMM and machine learning engineering—someone who can not only build and deploy predictive models but also translate insights into impactful business strategies.

🚀 What You’ll Do:

• Develop descriptive and predictive Marketing Mix Models (MMM) to measure incremental impact of marketing and non-marketing efforts.
• Scale modeling solutions across multiple geographies and product categories.
• Integrate diverse data sources and methodologies to enhance marketing ROI measurement.
• Measure both short-term and long-term marketing impact to guide strategic budget decisions.
• Effectively communicate insights to stakeholders, including executives.
• Continuously improve modeling techniques to align with evolving analytical trends.
• Collaborate cross-functionally and contribute to the growth of the analytics team.

✅ What We’re Looking For:

• MS/PhD in Economics, Statistics, Physics, Mathematics, Computer Science, or a related quantitative field.
• 5–10 years of hands-on experience developing and operationalizing MMM and marketing analytics solutions.
• Strong foundation in machine learning algorithms and connecting model outputs to business outcomes.
• Experience with experimentation and causal inference techniques.
• Proven track record in deploying models into production environments.
• Proficiency in Python, R, and SQL.
• Experience with cloud platforms for scalable model training and deployment (e.g., AWS, GCP, Azure).
• Strong communication skills and the ability to convey complex concepts to non-technical stakeholders.