Digital Marketing Specialist (Fashion Brand)

About the Role:

Our client is a Canadian-born fashion brand redefining sophistication — designed for women who own the boardroom and light up the evening. Recently launched in Australia, the brand blends timeless tailoring with modern elegance.

We’re now looking for a proactive, hands-on Digital Marketing Specialist & Brand Manager who can help us grow our online presence, boost engagement, and drive sales through smart, consistent execution.

Role Objective

The goal of this role is clear — build awareness and increase online sales.

You’ll be responsible for managing day-to-day digital marketing activities, creating campaigns, monitoring performance, and taking initiative to find new ways to engage customers and grow revenue.

This is not a role where you wait for direction — you’ll be expected to think ahead, take ownership, and act quickly to support the brand’s growth and sales targets.

Key Responsibilities:

• Manage and schedule content across social media platforms (Instagram, Facebook, Pinterest, TikTok).
• Run and monitor paid ads on Meta and Google to increase traffic and conversions.
• Prepare and send email marketing campaigns (product launches, promotions, newsletters).
• Regularly update the Shopify store — upload new products, update descriptions, pricing, and visuals.
• Track and report sales performance, ad results, and engagement metrics.
• Identify opportunities to improve conversions through better visuals, campaigns, or timing.
• Research trends, hashtags, and competitor activity to keep content relevant and fresh.
• Engage with followers — respond to comments, DMs, and build positive brand interactions.
• Suggest and test creative ideas for promotions or collaborations to increase brand visibility.
• Identify and reach out to influencers and brand ambassadors to promote new collections and campaigns.
• Coordinate partnerships and co-marketing activities with complementary brands or fashion platforms.
• Manage influencer collaborations from outreach and negotiation to content delivery and reporting.
• Create, edit, and publish high-quality photo and video content for social media, website, and campaigns.
• Use design and content creation tools (such as Canva, or Adobe Suite) to produce engaging visuals that align with brand style and marketing goals.

Who You Are

• A self-starter who enjoys working independently and takes initiative to get things done.
• Passionate about fashion, social media, and online sales.
• Detail-oriented with good organizational skills and the ability to multitask.
• Data-driven and comfortable using tools to monitor performance and results.
• Proactive — you don’t just follow instructions, you look for ways to improve results.

Requirements:

• 5+ years of experience in digital marketing, e-commerce, or social media management.
• Experience with Shopify, Meta Ads Manager, Google Ads, and email marketing platforms (like Klaviyo or Mailchimp).
• Strong understanding of online sales funnels and campaign execution.
• Good written and spoken English.
• Comfortable working across multiple time zones and communicating via Slack/Zoom.
• Lead generation and cold calling experience is a huge Plus.