Digital Marketing Coordinator

Reporting directly to the Managing Director, this role provides the chance to drive marketing initiatives and contribute to our company's continued growth.

Duties and responsibilities:

• Drive marketing initiatives to support the organisation’s continued growth.
• Develop and execute the social media strategy, including content creation, posting, scheduling, optimisation, and community engagement across platforms.
• Ensure brand compliance and consistency across all company-wide marketing initiatives and materials.
• Plan and implement SEO strategies to improve website visibility, traffic, and ranking performance.
• Manage and optimise Google Ads campaigns to support lead generation and brand awareness goals.
• Create and maintain corporate marketing materials, including corporate structure brochures, presentations, and client-facing documents.
• Manage and update website content, ensuring alignment with SEO and branding goals.
• Provide support to the sales and management teams through accurate customer data management, CRM updates, and marketing reports.
• Analyse, interpret, and report on marketing data using web and social analytics tools to improve campaign performance and decision-making.
• Manage the monthly marketing budget, ensuring cost-effective spend and ROI tracking.

Requirements

• Proven work experience creating captivating content across various formats—written, visual, and multimedia—tailored for high-end audiences.
• Solid understanding of and/or experience in the Australian construction industry.
• Hands-on experience with marketing and project management tools such as HubSpot, Monday.com, and Squarespace or similar platforms.
• Ability to collaborate effectively within cross-functional teams and work closely with colleagues from various departments.
• Proficiency in Adobe Photoshop, InDesign, Illustrator, and the Microsoft Office Suite.
• Experience in planning, executing, and analysing multi-channel marketing campaigns from start to finish.