Marketing Generalist

Job Overview

We are looking for a dynamic and versatile Marketing Generalist to join our team and help scale Stader’s brand and community across the Web3 ecosystem. The ideal candidate is a creative, detail-oriented marketer who thrives in a fast-paced environment and can seamlessly switch between strategy and execution. You’ll support a wide range of marketing initiatives including content creation, social media, events, analytics, and campaign management.

Key Responsibilities

• Develop and execute multi-channel marketing and growth campaigns to drive awareness, engagement, and user acquisition.
• Run experiments weekly, from Telegram sticker drops to merch campaigns to see how many times you’ve been rugged to KOls, to find repeatable GTM plays.
• Create and repurpose high-quality content (blogs, newsletters, infographics, etc.) in collaboration with internal and external stakeholders.
• Coordinate with design, product, and BD teams to support launches, partnerships, and key product announcements.
• Track, analyze, and report on key marketing metrics and campaign performance using tools like Google Analytics, Dune, or similar.
• Monitor industry trends, competitors, and crypto narratives to inform content and campaign strategy.

Requirements

• 3–5 years of experience in marketing, preferably in tech, fintech, or Web3/crypto industries.
• Strong written and verbal communication skills, with a passion for storytelling and community building.
• Proven experience managing social media accounts, creating content, and running campaigns.
• Comfortable working with data and tools (e.g., Google Analytics, Notion, CRM tools).
• Ability to thrive in a fast-moving, decentralized, and global environment.