Customer Loyalty Marketing Manager

• Build, launch, and optimize programs that drive customer advocacy: referral, ambassador, and gifting initiatives
• Develop campaign strategies that surprise and delight our customers to keep them engaged over time
• Use data and behavioral insights to segment audiences and personalize loyalty touch points across various channels
• Collaborate cross-functionally with Product Marketing, Customer Success, Growth, CX, and Product to ensure initiatives align with broader customer and business goals
• Own program dashboards, tracking loyalty KPIs (referrals, engagement, LTV, etc.) and reporting on success to leadership
• Identify and manage vendors or platforms that power loyalty efforts, such as referral software (Ambassador) and gifting platforms (Goody or Reachdesk, for example)
• Test, iterate, and scale programs with a growth mindset—always looking for ways to improve program performance and deepen loyalty

REQUIREMENTS AND QUALIFICATIONS

• 4–6 years of experience in customer marketing, lifecycle marketing, or loyalty/retention-focused roles
• Proven experience developing and managing referral or ambassador programs at scale
• Data-driven approach with hands-on experience using marketing platforms, CRM systems (Customer.io, Salesforce, etc.), and reporting tools
• Experience with gifting, rewards, or loyalty tools (e.g. Ambassador)
• Strong collaboration skills—you’ve worked cross-functionally with Product, CX, and Marketing teams
• Passion for building community and driving advocacy through meaningful customer experiences
• Excellent written and verbal communication skills
• Ability to occasionally travel to customer, team, and/or company related events (X < 10%)

WHAT WE OFFER

• Base Salary between $115,000 - $150,000
• New hire stock grant
• 100% employer paid medical, dental, and vision insurance for you and your dependents
• 401K plan with company contribution
• Generous PTO and Parental Leave policies

SQUIRE takes into consideration a wide range of factors in final compensation decisions, including but not limited to: skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.

Interview Accommodations

SQUIRE is committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are an individual with a disability requiring an accommodation to apply for an open position, please email your request to recruiting@getsquire.com and someone on our team will respond to your request.

EEO Provision

SQUIRE provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Pay Transparency Nondiscrimination Provision

SQUIRE will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

E-Verify Participation

SQUIRE participates in E-Verify. Learn more about E-verify here.