Integrated Marketing Manager

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together.

So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, offer buy now, pay later functionality, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.

Today, we are a partner to sellers of all sizes – large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We’re building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.

The Role

We’re looking for a hands-on Integrated Marketing Manager to join our high-performing marketing team. This role is central to designing and executing multichannel, end-to-end campaigns that drive awareness, consideration, and lead generation for Square in the Spanish market.

You’ll lead complex campaign planning and execution—balancing media strategy, content, partnerships, events, and demand generation tactics to deliver measurable results. Your work will play a critical role in positioning our brand in the market, generating high-quality leads, and supporting sales success.

You Will

• Develop and implement strategic B2B marketing plans to accelerate Square’s growth and visibility in the Spanish market.

• Lead the planning and execution of integrated, full-funnel marketing campaigns across paid and owned channels.

• Own the media strategy and planning with local agencies to deliver impactful, locally relevant campaigns.

• Drive demand generation by aligning marketing campaigns with sales objectives, lead targets, and pipeline goals.

• Collaborate closely with product marketing, sales, partnerships and senior stakeholders to ensure consistent messaging and strong market alignment.

• Plan and execute high-impact in-person events, sponsorships, and activations that support brand awareness and customer acquisition.

• Monitor and optimise campaign performance across channels, using data and insights to inform decisions and enhance results.

• Manage multiple workstreams and campaigns simultaneously, ensuring clear timelines, budget control, and stakeholder alignment.

• Lead Spain’s marketing budget planning and day-to-day financial management, ensuring responsible and effective spend.

• Build and nurture relationships with local industry associations, advocacy groups, and ecosystem partners to boost brand credibility and reach.

• Lead the creative development in collaboration with internal and external creative partners.

You Have

• 7+ years of experience in integrated marketing, with a strong B2B focus.

• Proven track record of leading complex, multi-channel marketing campaigns from strategy through execution.

• Strong experience in media planning and performance optimisation (both digital and traditional).

• Demonstrated ability to execute impactful in-person events and activations.

• Comfortable working in a fast-paced, matrixed environment with cross-functional teams.

• Exceptional stakeholder management and communications skills.

• Proven experience collaborating closely with sales teams.

• Data-driven mindset with experience using analytics tools to measure and report on campaign success.

• Fluent Spanish and English.

• Experience/ Knowledge of the Spanish media landscape.

• Experience in SaaS or payments is a plus

• Experience with Marketo, lead generation and Salesforce is a plus

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, based solely on the core competencies required of the role at hand, and without regard to any legally protected class.

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build an inclusive workplace? Check out our Inclusion & Diversity page

Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.

Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we’re helping build a financial system that is open to everyone.

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