Head of Marketing

Sprout is a global IT hardware retirement provider for hyperscaler and enterprise clients. We leverage a nationwide footprint (and international partner network) combined with proprietary software to enable efficient end-to-end IT asset disposition (ITAD) with a focus on data-bearing devices from the client to the cloud. The company is headquartered in Charlotte, NC with additional operations near Sacramento, Dallas, and Boston. Sprout provides software and services to clients in the form of our IT Asset Disposition, Certified Destruction, and Responsible Recycling solutions.

Since our founding as an electronic waste startup from a Duke University dorm room in 2014, we have been expanding at an average rate of >66% each year. By adhering to our 3 values (One Sprout, Deliver Excellence, and Integrity Matters), we are proud of our culture to move at #SproutSpeed to become the emerging leader in our industry. For more information, please visit: www.sproutup.com.

Responsibilities:

The Head of Marketing will be a hands-on leader responsible for establishing and executing Sprout’s marketing strategy to drive business growth. Initially focused on creating a field marketing flywheel and content marketing strategy to drive sales enablement within our named account strategy, the role will expand as marketing-driven revenue grows to include branding, demand capture, and demand creation. Reporting directly to the CEO, your single objective is to ensure that marketing efforts translate into revenue. Areas of immediate focus include:

• Field Marketing - Build and execute a strategic field marketing program to engage industry leaders, support sales, and drive in-market presence.
• Content - Develop compelling narratives, case studies, and educational materials that position Sprout as the go-to ITAD provider.
• Event Strategy - Identify, plan, and execute participation in key industry events, trade shows, and private executive forums.

Additional responsibilities include the development of an efficient marketing technology stack and vendor ecosystem, implementation of data-driven demand capture campaigns in our target industry verticals, and out-of-the-box tactics to create demand within our named account strategy.

Qualifications:

• 7+ years of experience in marketing roles focused on selling enterprise solutions/services.
• Strong background in field marketing, events, and brand-building.
• Extensive experience with marketing technology tools (analytics, automation, content management, etc.).
• History of success in delivering leads (from various marketing channels) that converted into revenue.
• Proficient understanding of enterprise IT, cloud, or data center ecosystems.
• Able to build from scratch while keeping an eye on long-term growth.
• Naturally curious/eager to wear different hats.
• Known by colleagues to be the most productive person they know.

EEO – Equal Employment Opportunity

The Company is an equal opportunity employer and does not discriminate on the basis of and all qualified applicants will receive consideration for employment without regard to race, creed, color, sex, affectional or sexual orientation, gender identity or expression, gender, ethnicity, religion, national origin, ancestry, nationality, age, disability, marital status, veteran status, genetic information, or on any other basis prohibited by law (except where an attribute is a bona fide occupational qualification).