As the Lead Performance Marketer, you will own and drive Sprinto’s global paid acquisition strategy across digital channels. You’ll focus on accelerating pipeline growth and revenue impact from paid media, primarily targeting the North America market.

In this role, you will manage large budgets, oversee strategic planning and execution across channels, and mentor a growing team of Performance Marketers (including Senior PMs). You'll report directly to the Director of Demand Generation and work closely with Sales, Product Marketing, and Content teams to align paid media efforts with broader go-to-market goals.

Responsibilities

Own the Paid Media Strategy: Develop, execute, and scale Sprinto’s performance marketing strategy across Google Ads, LinkedIn, Meta, and other relevant platforms to drive pipeline and revenue growth.
Channel Leadership: Lead execution and optimization of large-budget campaigns (>$100K/month), balancing acquisition cost, efficiency (CPA, CPL), and ROAS while driving high-quality pipeline.
Pipeline Contribution: Drive strong alignment with the Director of Demand Generation and Sales teams to ensure paid media efforts directly impact pipeline and revenue targets.
Analytics & Reporting: Lead the setup of performance measurement frameworks. Analyze and report on campaign effectiveness using Google Analytics, Salesforce, HubSpot, and other attribution tools.
Experimentation & CRO: Champion a culture of experimentation through A/B testing (ads, landing pages, CTAs) and work with the Growth and Web teams to optimise conversion funnels (CRO).
Audience & Segmentation Strategy: Own audience segmentation, retargeting, and full-funnel nurture strategies to improve lead quality and conversion rates.
Cross-functional Collaboration: Partner closely with Product Marketing, Content, and Design teams to ensure campaign messaging, creative, and audience targeting align with Sprinto’s positioning and ICPs.
Agency & Vendor Management: Manage external paid media partners, tools, and vendors as needed to execute campaigns at scale.

Qualifications

10+ years of hands-on and strategic experience in performance marketing, with significant experience in B2B SaaS demand generation targeting North America markets.
Proven experience managing and optimising large monthly budgets ($100K+), with strong ownership of revenue pipeline contribution from paid channels.
Deep expertise in Google Ads, LinkedIn Ads, and other key B2B paid platforms. Strong grasp of account structure, bid strategies, audience targeting, and platform optimisation levers.
Strong analytical mindset with proficiency in Google Analytics (GA4), Google Tag Manager, HubSpot, Salesforce, and multi-touch attribution models.
Expertise in CRO, landing page optimisation, and A/B testing methodologies.

Benefits