We are seeking an AI-first Operations Analyst to lead the integration and optimization of AI technologies within the Marketing team. This role is central to scaling intelligent marketing by operationalizing advanced AI/ML models, large language models (LLMs), and generative AI tools to drive growth, efficiency, and personalization across the funnel.

Responsibilities

AI Systems Implementation: Lead the rollout and integration of AI tools across the marketing tech stack, including platforms like OpenAI, Jasper, HubSpot AI, and custom LLMs.
AI-Driven Campaign Optimization: Use AI to automate and continuously optimize digital campaigns, content distribution, lead nurturing, and personalization at scale.
LLM Workflow Design & Prompt Engineering: Build and refine workflows powered by large language models (e.g., ChatGPT), enabling automated content generation, audience targeting, and internal knowledge access.
Predictive Lead Scoring & Buyer Intent Modeling: Deploy AI/ML models to score leads, predict conversion likelihood, segment audiences dynamically, and route leads intelligently to sales teams.
AI Automation & Process Orchestration: Automate marketing processes (e.g., reporting, content tagging, CRM updates) using AI and low-code/no-code tools like Zapier or Make.
Insight Generation & Decision Support: Use AI to extract insights from marketing performance data, identify trends, recommend actions, and generate auto-summaries for stakeholders.
AI Governance & Model Monitoring: Define guardrails for ethical AI usage in marketing. Track model performance, ensure data privacy compliance, and continuously improve system reliability.

Qualifications:

Bachelor’s degree in Computer Science, Data Science, Marketing Technology, or a related field.
2+ years of experience in AI operations, marketing technology, or data-driven marketing roles.

Required Skills:

Ability to build and manage custom APIs to connect disparate tools, automate workflows, and enhance marketing performance.
Hands-on skills in Python, SQL, or JavaScript for data transformation and API integration.
Experience building intelligent agents or copilots tailored for marketing teams to drive efficiency and insights.
Experience in using AI to improve lead scoring, content generation, campaign optimization, or customer segmentation.

Benefits: