Since our founding in 2012, we have grown Springboard’s reach from 40 to more than 100,000 students in over 300 Title 1 schools. Amidst rapid growth, Springboard consistently delivers best-in-class results. In schools that often struggle to get 20% of parents to show up for report card conferences, Springboard’s weekly family workshops average 88% attendance. Students average a 3-4-month reading gain during each program cycle, closing the gap to grade-level performance by about half in just five or ten weeks. Springboard’s work has been featured by Forbes, NPR, and the New York Times (twice). Nationally, Springboard Collaborative is the only organization to have cracked the code on equipping marginalized families to teach reading at home. You can learn more by watching our CEO on the main stage of ASU GSV. You can also read more about how we engage teachers and families to accelerate student learning in this op-ed.

Why we need you

Springboard Collaborative invites talented and passionate candidates to apply for the position of Senior Director, Marketing. The Senior Director, Marketing will be responsible for leading an integrated marketing strategy that drives awareness, aligning sales on lead generation, and overseeing the creation of materials supporting engagement and growth. A successful candidate will be a strategic, customer-focused marketing leader with a strong capacity for data analysis, business alignment, and coaching staff members. This is a remote position, and candidates must reside in the U.S. More information about location and travel can be found below.

Springboard Collaborative closes the literacy gap by closing the gap between home and school. We coach educators and family members to help kids learn to read by 4th grade. Springboard envisions a world in which parents and teachers work together—rather than in isolation—to accelerate student learning. The Senior Director, Marketing supports this goal by [driving cohesive marketing strategies that expand awareness, generate leads, and deliver tailored materials to advance sales, engagement, and growth].

The Senior Director, Marketing will supervise the Marketing Manager. The Senior Director, Marketing will report to the Chief Revenue Officer and work as part of the Partnerships team. This is a great opportunity to support an entrepreneurial team to maximize the impact of a rapidly growing organization.

You can read more about the requirements, competencies, goals, and responsibilities below. We'd love to have you join us!

This is important

We are an equal opportunity employer. Diversity is more than a commitment at Springboard Collaborative—it’s at the core of what we do and how we do it. No one can solve a problem better than those who experience it firsthand. That’s why Springboard aspires to hire a diverse team that is representative of the marginalized communities we serve.

We also know that having a diverse workforce makes for a better workplace. Springboard’s hiring process seeks individuals who value diversity of race, gender, sexual orientation, religion, ethnicity, national origin, etc.

Finally, if you’re passionate about an open role, we encourage you to apply— even if you don’t meet 100% of the qualifications listed on the job description!

Here Are Your Priorities In The First Year

Generate 2,500+ inbound leads for the 2026-27 academic school year
Increase lead conversion rates by 30%
Annually grow the email contact list by 20% while maintaining minimal churn of under 3%
Drive 35% of total school revenue through marketing-attributed channels
Increase the number of Marketing Qualified Leads (MQLs) by 35% year over year

Here are your responsibilities within and beyond the first year:

You will develop and execute a marketing strategy that encompasses digital, traditional, and community marketing to drive awareness and engagement.
Develop and execute lead generation and account-based marketing strategies across verticals.
Utilize market trends and consumer insights to develop creative concepts that resonate with target audiences and inspire engagement and action.
Design and launch targeted multi-channel campaigns to attract and convert new customers or donors, leveraging data insights to refine strategies.
Build scalable, repeatable processes for campaign development, launch, and optimization, ensuring customer acquisition and engagement strategies deliver strong ROI and sustainable growth.
Set measurable objectives and create annual and quarterly marketing plans that support organizational goals.
Continuously evaluate market trends and performance data to refine the strategy and capture emerging opportunities.
You will guide internal sales and account management teams to ensure cohesive marketing and lead-generation initiatives.
Partner with Sales and Product and Service to refine and improve Springboard’s value proposition and develop district-specific targeted marketing campaigns and collateral
Coordinate the seamless handoff of leads to sales and customer service teams, ensuring strong alignment in messaging and expectations
Guide the early stages of lead management with a focus on generating and nurturing potential opportunities
You will lead the development of tailored materials that support fundraising, donor engagement, and new sales acquisition efforts
Collaborate with the Sales, Success, and Philanthropy teams to develop marketing campaigns that support fundraising, new partner acquisition and renewal and expansion
Create compelling stories and content to demonstrate the impact of the SBC's programs for donor engagement, fundraising materials, and sales activities..
Provide support and resources for donor and partner-facing teams to build relationships with partner organizations, education institutions, and influencers to expand program reach.
You will develop, monitor, and analyze key performance indicators to evaluate the effectiveness of marketing campaigns and team initiatives, using insights to inform strategy and drive continuous improvement.
Prepare and deliver regular, data-driven reports to the leadership team, funders, and key stakeholders, providing insights on marketing performance, impact, and strategic initiatives.
Use data to inform decisions on marketing spend, strategy shifts, and optimization of ongoing campaigns.
Develop ROI models for marketing activities to assess effectiveness and support budget allocation.
Analyze performance data from digital campaigns to measure impact, generate actionable insights, and optimize strategies for improved engagement, conversion, and ROI.
Develop and oversee market research efforts to understand the needs and preferences of key stakeholders (e.g., students, families, educators, donors) and adjust marketing efforts accordingly.
You lead and manage marketing staff, including full-time employees, external vendors, and cross-functional teams to deliver cohesive, high-impact marketing and branding initiatives that advance organizational goals.
Generate initiatives that build a strong marketing culture across key teams, such that teams understand the value and principles of marketing to advance Springboard's goals
Lead and collaborate with cross-functional teams, including program design, fundraising, and operations.
Manage any freelance consultants and external vendors (e.g., design agencies, media buyers).
Support full-time staff professional development goals and activities

What You Offer Us

Here are the competencies and requirements we expect the right candidate to have:

Valuing Equity You understand the value of inclusive, equitable, and diverse storytelling and branding. You respect the talents and contributions of all individuals and have the ability to communicate and/or manage across lines of difference.
Strategic vision: You possess a strong grasp of marketing strategy, from product positioning to go-to-market execution, and are skilled at experimenting with new approaches to drive results. You align strategic vision with operational excellence and work to ensure marketing initiatives deliver sustained business growth and team success.
Coaching and Mentoring: You cultivate the capabilities of the marketing team members through coaching, constructive feedback, and support. You empower your team to deliver strong outcomes and foster a positive and high-performing environment.
Analysis and Reasoning (Results Driven): You use data to drive decisions that produce positive results and understand problems. You use quantitative and qualitative methods to understand our customers and use that understanding to drive actionable insights which produce a strong return on investment in your team's time and efforts.
Customer Focus: You understand and anticipate the needs of our customers and funders, and you use that understanding to drive effective marketing efforts that help position our value proposition (and ultimately our product) in the right markets.
Business Alignment: You can translate organizational goals into marketing strategies and ensure cross-functional alignment to maximize impact and growth.
Decision-making & judgment: You combine wisdom, data collection and analysis, experience, and perspective when making decisions and producing results. You can make quick and informed decisions, keeping your teams focused on key priorities and projects to drive impact.
You have a minimum of 7+ years of experience in marketing.
You have at least 5 years of experience managing direct reports.
You have experience with marketing automation tools, analytics tools, and CRM software.
You have a strong understanding of customer segmentation, A/B testing, and campaign performance tracking.
You have successfully led marketing efforts that positively impact marketing and business goals.
You have experience managing marketing budgets.

It Would Also Be Nice If You Had

Proven success in leading marketing efforts for a non-profit, education-based, or mission-driven organization.
Experience in high-growth environments, ideally as part of the founding team or in a role with equivalent accountability.

While this description is meant to provide an overview of the goals and responsibilities of the Senior Director, Marketing, we are seeking candidates who demonstrate flexibility and can adapt to evolving needs in an entrepreneurial environment.

Compensation

What we offer you

Our compensation values: At Springboard, compensation equity is integral to the way we operate and our commitment to competitiveness, pay equity, performance-based rewards, transparent & equitable career growth, and progressive benefits.

Compensation for this role: Each role at Springboard is placed in a compensation band with 5 levels. Generally, we expect candidates that meet all the hiring criteria to be offered the midpoint of the band. This role sits within Band 6. The midpoint of this band is $152,253.94. The actual level of the successful candidate (and corresponding salary) will be based on compensable factors such as job-relevant education, job-relevant experience, training, licensure, demonstrated competencies, and other factors. You may also be eligible for Springboard's bonus program.

Our process to determine compensation: Springboard does not negotiate the offered salary during the offer conversation. Throughout the interview process, we will evaluate your alignment with the compensable factors listed in the job description. From there, we will determine your starting salary on a level within the job band.

Benefits

At Springboard, we feel it is important to take care of our employees, which is why we offer a competitive benefits package. These benefits include the following:

The usual stuff - Medical insurance with a cash stipend for those who waive Springboard coverage. Options include PPO and High Deductible/HSA.
We’ll take care of it - We fully cover your vision & dental insurance premiums, plus your short & long-term disability coverage.
Securing your future - We match up to 6% of your salary in 403(b) retirement contributions after your first twelve months at Springboard.
Paid Time Off (PTO) is important - Four weeks (20 days) annually. At Springboard, time off doesn’t need to be earned to be used. Everyone gets access to their time at the start of the calendar year.
Holidays! - All 11 federal holidays, two extra floating holidays, weekdays between December 25th - January 1st, Election Day, and your birthday!
Under the weather? - We don’t cap the number of sick days available to employees.
Paid Leave - Parental Leave (12 weeks after the first 6 months of employment). Marriage Leave (five days).
Technology - All employees receive a Springboard laptop and optional monitor. Springboard uses Google Workspace and Asana.
We are committed to your development - We provide personal & professional development funding of $2000/year.
Your wellness is a priority - Our Employee Assistance Program (EAP) provides support for stress/anxiety, finance, law, family, substance abuse, grief, and more.
Transparency is key - We ensure regular opportunities to discuss individual and organizational development and our commitment to equity. Consistent and structured real-time feedback is foundational to Springboard’s culture.

Location and travel

Applications are welcome from any location within the United States. This role can be performed remotely, with quarterly travel to participate in team and org-wide retreats. Springboard Collaborative’s headquarters office is in Philadelphia, PA.

Springboard requires in-person employees at a Springboard facility or participating in in-person programming or events to be fully vaccinated against COVID-19 unless a medical or religious exemption is approved. Being fully vaccinated means an individual is at least two weeks past their final dose of a CDC-authorized COVID-19 vaccine regimen. As a condition of employment, newly hired employees will be asked to provide their COVID-19 vaccination status and proof of vaccination, as required.

Please note that this employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.