At Spring Health, we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology, Precision Mental Healthcare, empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs.

We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, and Delta Airlines, all of whom trust us to deliver best-in-class outcomes for their employees globally. With our innovative platform, we’ve been able to generate a net positive ROI for employers and we are the only company in our category to earn external validation of net savings for customers.

We have raised capital from prominent investors including Generation Investment, Kinnevik, Tiger Global, Northzone, RRE Ventures, and many more. Thanks to their partnership and our latest Series E Funding, our current valuation has reached $3.3 billion. We’re just getting started—join us on our journey to make mental healthcare accessible to everyone, everywhere.

Reporting to the Director of Product Marketing & Enablement, the Lead Product Marketing Manager, Intelligence & Industries drives Spring’s research and insights strategy—powering differentiated messaging and go-to-market execution across industries, segments, and personas. This role is the strategic engine behind how we understand the market, position against competitors, and tell compelling stories that resonate with buyers. It informs not only sales and marketing, but also product direction and broader company strategy.

This remote role (East coast preferred, New York strongly preferred) partners cross-functionally with Sales, Customer Success, Product, Growth, Enablement, Executive Leadership, and Content Marketing to ensure Spring shows up as a trusted expert—armed with the data, messaging, and industry-specific proof points to win new business and expand existing accounts.

What You’ll Be Doing

Own Spring’s competitive intelligence and market research program—uncovering buyer needs, market shifts, and industry trends
Develop segment- and industry-specific insights that inform strategic narratives, objection handling, and field-facing messaging
Conduct win/loss interviews and customer research to deeply understand buyer psychology, decision criteria, and unmet needs
Deliver insight-backed recommendations to GTM, Product, and Executive leaders to guide messaging, roadmap strategy, and campaign focus
Partner with Sales and CS to build messaging that resonates across the customer journey—from pre-sale through renewal
Collaborate with Enablement and Marketing teams to scale insights through training, playbooks, content, and campaigns
Create customer stories, case studies, and proof points that validate Spring’s impact and expertise within key industries
Produce quarterly market insights reports and maintain a library of battlecards, talk tracks, and positioning guides
Automate intelligence workflows using tools like Gong, ChatGPT, Klue, Zapier, and other AI/automation platforms

What Success Looks Like

Quarterly market insights reports shared cross-functionally and referenced in strategy conversations
Competitive battlecards clearly differentiate Spring and are regularly cited in field activity
Segment-specific narratives and objection handling content used consistently in sales and CS conversations
Win/loss interviews conducted for 70%+ of closed deals
Spring is recognized internally and externally as a trusted expert across industries and buyer types
Messaging and insights inform product innovation and roadmap prioritization

Qualifications

Required

5+ years of experience in B2B2C Product Marketing, Competitive Intelligence, or Market Research
Deep experience conducting customer interviews and win/loss analysis
Proven ability to translate research and data into positioning, messaging, and strategic recommendations
Strong writing, storytelling, and communication skills
Experience influencing cross-functional stakeholders including Sales, CS, Product, Growth, and Executive teams
Fluency with tools like Gong, ChatGPT, Klue, Gemini, or Zapier
Strong understanding of behavioral health, employer benefits, and healthcare decision-making
Ability to balance ambiguity and speed with high-quality output in a fast-paced environment

Preferred

Experience owning competitive intelligence programs end-to-end
Familiarity with voice-of-customer and survey tools like Qualtrics or Typeform
Background in healthcare, digital health, or SaaS
Exposure to both new business and expansion-focused GTM motions

_The target base salary range for this position is $147,000 - $184,750, and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using Radford Global Compensation Database at minimum to ensure competitive and fair pay.

_Benefits Provided By Spring Health

Note: We have even more benefits than listed here and below, your recruiter will provide more in-depth information as you continue in the interview process. Benefits are subject to individual plan requirements and eligibility criteria.

Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
Employer sponsored 401(k) match of up to 2% for retirement planning
A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
We offer competitive paid time off policies including vacation, sick leave and company holidays.
At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals.
Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
Up to $1,000 Professional Development Reimbursement a year.
$200 per year donation matching to support your favorite causes.

Not sure if you meet every requirement? Research shows that women and people from historically underrepresented communities often hesitate to apply for roles unless they meet every qualification compared to other similarly-qualified candidates. At Spring Health, we are committed to fostering a workplace where everyone feels valued, empowered, and supported to Thrive. If this role excites you, we encourage you to apply.

Ready to do the most impactful work of your life? Learn more about our values, what it’s like to work here, and how hypergrowth meets impact at Spring Health: Our Values

Our privacy policy: _https://springhealth.com/privacy-policy/

_Spring Health is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic. We also consider qualified applicants regardless of criminal histories, consistent with applicable legal requirements. Spring Health is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans. If you have a disability or special need that requires accommodation, please let us know.