Head of Brand Marketing

Head of Brand Marketing - Inhouse - Hybrid (3 days Reading) - Salary up to £80k + bonus, car allowance, excellent pension, health, dental, optical, life.

Our client is a long‑established player in the UK’s digital and technology landscape, looking for an Account Director from an agency background wanting to move to an inhouse role. They re entering a new phase of growth—expanding their offering, modernising their proposition, and stepping into markets where brand will be a major driver of commercial success.

This is a newly created role for someone who wants to build a brand with momentum. You’ll shape the story, define how the company shows up, and create the campaigns that elevate them in a competitive, fast‑moving B2B environment. This role is 3 days a week in the Reading office.

What You’ll Do

• Lead the brand strategy, setting a clear direction that supports growth, new products, and market expansion.
• Develop standout campaigns that build awareness, credibility, and preference across key B2B audiences.
• Craft positioning and messaging that simplify complex propositions and make them memorable.
• Run an always‑on brand programme that strengthens reputation and educates the market.
• Collaborate with Product, Sales, Content and Performance to ensure brand activity fuels pipeline and commercial outcomes.
• Maintain consistency across channels, touchpoints, and creative execution.
• Use data and insight to refine campaigns and track brand impact over time.

What You’ll Bring

You’re an experienced B2B brand marketer from an agency background who knows how to make complex, technical, or infrastructure‑led propositions resonate. You can:

• Build integrated campaigns across digital, paid, trade, and content channels.
• Translate strategy into sharp, distinctive messaging.
• Work confidently with agencies, studios, and internal teams.
• Balance creativity with commercial focus.
• Partner effectively with demand gen teams to turn brand attention into action.

Experience in technology, infrastructure, telecoms, engineering, or other complex B2B sectors will help you hit the ground running.

Why Join Our Client?

• Competitive salary and bonus
• 30 days’ annual leave
• Strong pension and life insurance
• Hybrid working (3 days Reading Office, 2 wfh)
• Private medical (including dental and optical)
• Cycle to Work and electric car schemes
• Retail discounts

If you are a strategic, hands-on Account Director or Client Services Director, looking for your next challenge, please send your CV today.

To ensure that your application is reviewed quickly by the right Consultant, please apply directly via the LinkedIn advert. Due to the volume of response that we receive, we may not be able to respond individually to every applicant but will contact you within 5 working days if your application has been successful.

Spotlight Recruitment is an Equal Opportunities Employer. Our focus is to ensure we're inclusive every day, helping our clients to recruit and build organisations that reflect modern society and celebrate diversity in all its forms. We want our candidates to feel that they belong and can be their best, regardless of background, identity or culture and we especially welcome applications from under-represented groups. If you need any adjustments to support your application, such as information in alternative formats or special requirements for accessibility, please contact us and we’ll do everything we can to help. We are committed to supporting candidates who may need alternative arrangements. This information will be treated as confidential and used only for the purpose of determining any adjustments you may need for the interview process.

We are required to verify that candidates and employees meet the eligibility criteria to reside and work in the location specified. Unfortunately, we cannot offer visa sponsorship for candidates requiring a work permit in this location.

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