SplitMetrics is a global software company offering an ecosystem of products and services that serve as a growth engine for top mobile-first businesses worldwide. Our ecosystem includes:

SplitMetrics Acquire, a platform for automating and optimizing Apple Ads.
SplitMetrics Agency, a full-service mobile marketing agency staffed by top experts.
SplitMetrics Optimize, an A/B testing platform recognized as the ASO Tool of the Year.
App Radar by SplitMetrics: an ASO platform with advanced keyword and competitor insights.

Why SplitMetrics?

For almost 10 years, we've been at the forefront of the mobile marketing industry, providing an ecosystem of market-leading technologies.
An Apple Ads Partner, SplitMetrics is the 1st company to build the Apple Ads management platform.
Working with top mobile companies and brands globally: Skyscanner, Glovo, Flo, Babbel, Wooga and many more.
Generating an impressive transaction volume, with over $1 billion in ad spend flowing through our ecosystem.
Integrated AI into our strategic approach since 2023.
Effectively collaborate across 20+ countries with a remote-first and supportive culture.

About the role:

We’re looking for an experienced, hands-on demand generation with deep specialization in B2B lead generation, content distribution, lead nurturing, and AI-powered workflows.

This is not a generalist role. You’ll own the lead generation marketing engine — from launching lead magnets and nurturing MQLs, to building automation in HubSpot, and optimizing paid campaigns across channels like LinkedIn. Your mission is to build scalable, data-driven systems that consistently generate and convert qualified leads into revenue.

You must be passionate about automation, knowledgeable in content distribution, and obsessive about performance metrics. While you’ll collaborate closely with sales, content, and design teams — you own the outcomes

What you will be doing:

B2B Lead Generation & Paid Campaigns

Plan, launch, and optimize high-converting LinkedIn Ads and other paid social/search campaigns.
Own the lead magnet strategy and manage end-to-end launches to generate and nurture high-intent leads — through optimized landing pages and compelling messaging.

Advanced Marketing Automation & AI Workflows

Design AI-enhanced workflows with n8n (or similar tools) to streamline lead capture, personalization, testing, and content distribution.
Create and scale automated HubSpot workflows that guide MQLs through the funnel using behavioral signals and intent data.

Content Distribution & Social Strategy

Own both organic and paid LinkedIn strategy, driving MQLs through smart content distribution and audience engagement.
Repurpose and distribute content with a distribution-first mindset, optimizing reach and impact.

Analytics, Optimization & Reporting

Monitor and report performance across key KPIs (CPL, CTR, CVR, influenced pipeline).
Use data (HubSpot, Looker Studio, GA4) to continuously test, learn, and improve.

Cross-Team Collaboration

Align with sales on ICP, lead scoring, and pipeline quality.
Collaborate with content and product marketing to ensure campaigns are messaging-aligned and performance-focused.

About You:

3+ years of experience in B2B growth marketing, ideally in SaaS or fast-growing tech startups.
Proven automation expert: good knowledge of HubSpot, nice to have knowledge of n8n.
Hands-on with LinkedIn Ads — targeting, copy, visuals, and optimization.
Clear understanding of funnel management, MQL nurturing, and pipeline contribution.
Skilled in WordPress; basic HTML/CSS is a plus.
Data-native: fluent in performance metrics, campaign analysis, and CRO.
Excellent English writing skills — especially for ads, landing pages, and email nurture flows.

Success factors for this role:

KPIs:

Double marketing-sourced pipeline in 12 months.
Increase MQL-to-SQL conversion rate by 10% through improved nurturing.
Launch and scale 3+ lead magnets per quarter with a CVR ≥ 30%.
Deploy fully automated workflows that deliver measurable efficiency gains.

What is there for you?

Time Off: Vacation and public holidays following your country's regulations. Additional PTOs annually for personal rejuvenation.
Health and Wellness: Medical insurance or health care compensation. Paid sick leave to prioritize your well-being.
Professional Development: Top online/offline conferences and mobile industry events. Internal courses for continuous professional development.
Performance and Growth: Micro-management-free and supportive management style. Semi-annual performance review sessions. New career opportunities through our internal mobility program.
Team Engagement: Corporate online events and offline team retreats. Collaboration between teams through shared OKRs. Environment conducive to open dialogue and constructive feedback.
Work Flexibility: Flexible working schedule for a better work-life balance. Remote-first working environment.
Workspace Options: Coworking costs coverage program. Office hubs in key locations for a convenient and productive work environment.

Our Culture

At SplitMetrics, our values are not just words — they guide everything we do. To achieve our ambitious goals and maintain success, we stand united by our core behaviors:

Move Fast
Get Sh*t Done
Build Together
Strive for Transparency
Own What You Do
Learn + Share = Excel

Remote Hiring Guidelines: At SplitMetrics, we welcome team members from various countries. While all our roles are remote, certain positions may have specific eligibility requirements based on location. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.