Digital Marketing Manager

Role Overview:

The Digital Marketing Manager III will oversee end-to-end digital marketing campaigns, manage content across multiple platforms, optimize performance, and ensure consistent brand messaging while driving engagement and lead generation.

Key Responsibilities

• Plan and execute web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Run Facebook and Google Ads effectively to maximize ROI.
• Design, build, and maintain a strong social media presence.
• Identify trends and insights to improve campaign performance.
• Create landing pages and optimize user experience.
• Manage content distribution and scheduling across platforms.
• Optimize website and social media content for visibility and engagement.
• Track website traffic flow and analyze performance metrics.
• Support marketing automation initiatives.
• Monitor and update project status reports regularly.
• Edit and repurpose videos for YouTube Shorts, TikTok, Facebook, Instagram Reels & Stories, including captions and descriptions.

Experience & Skills

• Strong English communication skills (written & verbal).
• Digital marketing experience in a corporate or VA setting (Important).
• Proficiency in G Suite and Canva for content creation and management.
• Basic video editing skills for short-form and repurposed content.
• Ability to analyze data and optimize campaign strategies.

Job Type: Full-time