We are seeking a strategic and passionate Technical Marketing Manager to lead and execute marketing efforts in the blockchain and Web3 space. This role is ideal for someone driven by technology, innovation, and the mission of decentralizing the internet.
As the Technical Marketing Manager, you will play a critical role in shaping how developer and blockchain communities perceive and engage with our platform. If you're motivated by privacy, open technologies, and pushing the boundaries of what's possible in the Web3 landscape, we’d love to connect.
Key Responsibilities:
Strategy Development
- Design and implement a comprehensive marketing strategy targeting Web3 users, developers, and partners.
- Identify and prioritize key channels (e.g., social, content, SEO/SEM, community, partnerships) and develop campaigns tailored for each.
Execution
- Oversee content creation, campaign launches, and channel management.
- Manage digital advertising efforts with a focus on ROI and engagement.
- Ensure high-quality production of assets such as blog posts, whitepapers, videos, and social media content.
Community & Developer Engagement
- Foster relationships with developers, influencers, and community members.
- Represent the platform at online and offline events such as AMAs, webinars, and hackathons.
Analytics & Optimization
- Measure the performance of marketing campaigns using privacy-conscious analytics tools.
- Use insights to iterate and improve marketing efforts.
Brand Management
- Maintain a consistent and authentic brand presence across all platforms.
- Ensure alignment with the organization’s values around decentralization and individual empowerment.
Qualifications:
Experience
- Proven experience in marketing, with at least 2 years focused on Web3, blockchain, or tech ecosystems.
- Demonstrated ability to lead marketing strategies end-to-end.
Skills
- Experience with tools for SEO, SEM, social media, and content management.
- Solid understanding of blockchain, smart contracts, and decentralized systems.
- Strong copywriting and editing skills, with a proven content portfolio.
- Bonus: Video and graphic content creation experience.
Community
- Familiarity with managing tech-driven communities, ideally using Discord, Telegram, Twitter, GitHub, etc.
Analytical
- Confident interpreting marketing data and adjusting plans accordingly.