Marketing Director - Value-Based Care & Healthcare IT

## Candidates for this role must have Product or B2B marketing experience in Healthcare IT domain, more preferably knowledge of Value based payment program in population health demography. Kindly exercise discretion while applying. ##

About SpectraMedix:

SpectraMedix leverages cutting-edge analytics and technology to provide healthcare organizations with actionable insights that drive value-based care. Our solutions help clients achieve their goals of improving patient outcomes, reducing costs, and enhancing operational efficiency. We pride ourselves on our collaborative, innovative environment that thrives on data-driven decision-making and real-time analytics.

Position Overview:

We are seeking a dynamic and experienced Marketing Director to lead our marketing initiatives. The ideal candidate will have a strong background in healthcare analytics and a deep understanding of the value-based care landscape. Additionally, the ideal candidate will excel in emerging technology organizations with a broad domain knowledge to grow brand awareness, creating compelling content across digital assets, alignment with the buyer journey, and a successful track record of implementing high performing demand and lead generation processes to support top line growth. This role will be critical in positioning SpectraMedix as a leader in the value-based healthcare analytics market.

Key Responsibilities:

Strategic Planning and Execution:

• Develop and execute a comprehensive marketing plan to support business objectives, with a focus on lead generation and industry reach.
• Identify and target key accounts in the health plan and health system market segments to expand brand awareness and market presence.
• Collaborate with executive leaders to align marketing strategies with growth and organizational strategies and goals.
• Define and manage marketing budget and implement and manage marketing efficacy metrics and ROI

Brand Management:

• Strengthen and manage the SpectraMedix brand to ensure consistency and visibility across all channels.
• Oversee the creation of compelling marketing content and campaigns that differentiate SpectraMedix and resonate with target audiences.

Digital Marketing:

• Lead digital marketing initiatives including SEO, SEM, and other digital channels
• Utilize data analytics to measure the effectiveness of digital campaigns and adjust strategies accordingly.

Content Development:

• Create and manage high-quality content that showcases our expertise in healthcare analytics and value-based care.
• Develop case studies, white papers, webinars, and other thought leadership materials.
• Focus on educational content, such as whitepapers, eBooks, and blog posts, highlighting the benefits of healthcare analytics in value-based care.

Market Research and Analysis:

• Conduct market research to identify trends, opportunities, and competitive landscape.
• Use insights to inform marketing strategies and product development.

Sales Enablement:

• Collaborate with the sales team to develop tools and resources that support joint sales-marketing processes.
• Provide training and guidance to ensure consistent messaging and effective use of marketing materials.

Event Management:

• Plan and execute industry events, trade shows, speaking opportunities, webinars, and online events.
• Coordinate with partners and stakeholders to maximize event impact.

Partnership and Collaboration:

• Build and maintain relationships with industry partners, media, and other external stakeholders.
• Form partnerships with industry associations and other technology providers to expand reach and credibility.

Performance Analytics:

• Continuously monitor and analyse the performance of marketing campaigns using analytics tools.
• Adjust strategies based on data insights to improve lead generation and conversion rates.

Customer Success:

• Highlight successful client achievements and develop content showcasing these achievements.

Qualification

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• Minimum of 10 years of marketing experience, with at least 3 years in a leadership role within the healthcare or technology sectors.
• Proven track record of developing and implementing successful account-based marketing strategies with demonstrable results.
• Strong understanding of value-based care and healthcare analytics.
• Proficient in digital marketing tools and platforms, including Google Analytics, SEO/SEM, CRM systems, and marketing automation tools.
• Excellent communication and interpersonal skills, with the ability to influence and engage stakeholders at all levels.
• Analytical mindset with the ability to leverage data to drive decision-making and optimize marketing performance.
• Experience managing budgets and leading a team of marketing professionals.

Preferred Skills:

• Expertise in healthcare analytics, value-based care, and population health management.
• Knowledge of regulatory and compliance requirements in the healthcare industry.
• Experience in market research and competitive analysis.