Head of Marketing

📢 SPAR MONGOLIA IS HIRING: HEAD OF MARKETING

SPAR Mongolia is looking for a senior marketing professional with strong retail experience to lead the launch of the SPAR brand and the marketing of our first stores in Mongolia.

This is a hands-on leadership role requiring both strategic thinking and the ability to manage execution from planning through to measurable business results.

Key Responsibilities

• Develop SPAR Mongolia’s overall marketing and brand strategy;

• Define the brand positioning, target customer segments, value proposition, and customer communication strategy;

• Localise SPAR International’s brand standards and ensure consistent implementation across all customer touchpoints;

• Lead the end-to-end market launch of the SPAR brand in Mongolia;

• Develop and execute full marketing plans for new store openings, including pre-opening, opening, and post-opening activities;

• Plan and manage advertising, digital marketing, social media, PR, influencer partnerships, in-store communication, and opening events;

• Build an annual marketing and promotional calendar aligned with commercial and operational priorities;

• Select the most effective marketing channels based on target customer behaviour and business objectives;

• Develop media plans, campaign budgets, implementation schedules, and performance targets;

• Conduct market, customer, competitor, and retail-trend analysis and translate findings into practical marketing actions;

• Develop customer acquisition, retention, CRM, and loyalty programme initiatives;

• Drive customer traffic, conversion, average basket value, sales, and repeat visits;

• Define clear KPIs for each campaign and evaluate results using measurable data;

• Lead the marketing team and coordinate multiple agencies, suppliers, and external partners;

• Work closely with Commercial, Store Operations, Category Management, and other internal teams;

• Regularly visit stores, assess the customer journey and in-store execution, identify problems, and implement improvements;

• Prepare clear management reports, performance analyses, and recommendations.

Mandatory Requirements

• At least five years of marketing or brand management experience in modern retail, supermarket, FMCG, or distribution businesses;

• Strong and directly relevant retail marketing experience is mandatory;

• Proven experience leading the complete launch of a new brand, retail concept, or new store;

• Ability to explain the full launch process clearly—from customer and market analysis through strategy, budgeting, execution, and post-campaign evaluation;

• Demonstrated results linked to customer traffic, conversion rate, average basket value, sales, customer acquisition, or retention;

• Strong commercial understanding and the ability to connect marketing activities with sales and profitability;

• Experience developing marketing strategies, promotional calendars, media plans, and campaign budgets;

• Strong knowledge of digital marketing, social media, PR, in-store marketing, customer experience, CRM, and loyalty programmes;

• Ability to analyse sales, customer, and campaign data and make decisions based on measurable results;

• Proven experience leading a team and managing multiple agencies, suppliers, and projects simultaneously;

• Strong customer focus, problem-solving ability, initiative, and personal accountability;

• Ability to work independently in a fast-paced start-up and pre-opening environment;

• Working proficiency in English.

General advertising or brand communication experience without strong retail experience, end-to-end store-opening responsibility, and measurable commercial results will not be sufficient for this role.

Eligibility

This vacancy is open only to Mongolian citizens currently residing in Mongolia.

📩 Please send the following to info@spar-mongolia.mn:

• Your CV in English;

• A brief case study of a new brand or new store launch you personally managed;

• Your role and responsibilities in the project;

• Target customer segment and campaign objectives;

• Marketing channels and activities used;

• Measurable results, including footfall, conversion, average basket value, sales, or other relevant KPIs.

Email subject: Senior Marketing Manager – Your Name

SPAR Mongolia | Growing Together