Marketing

The magic of small teams can exist at any organization.

We started Span to address a pattern we'd all lived: as teams expand, context is buried under layers of meetings, tools, people and process. Things begin to stall in the "outer loops" like prioritization, allocation, collaboration, and management—areas where mistakes and inefficiencies are arguably more costly.

We are creating a new type of tool that delivers coherent and useful software engineering context for humans and agents alike, a tool that we believe will enable ownership, autonomy, and superhuman impact inside of an engineering organization.

We’re building a future where:

• Engineering leaders can understand their most precious resource - team time - so that they’re able to invest intentionally, root out hidden costs of toil, and unlock the true potential of their team.
• Everyone inside the organization can have an intuitive grasp of what’s happening so they’re empowered to make better decisions, operate confidently and deliver predictably.
• The hours tied up in tagging, status reporting and coordination meetings are automated away so that people spend less time on busywork and more time on the real work.

As Span’s first marketing hire, you’ll run the function—not just campaigns. You’ll own our brand, narrative, and marketing strategy, shaping how the world sees, understands, and adopts Span. From positioning to product launches to inbound programs, you’ll be the voice and architect behind how we reach, resonate with, and rally our audience.

This is a foundational, high-leverage role. You’ll be partnering directly with the CEO, Field CTO, growth, and product teams to build a full-stack function—equal parts strategic, creative, and customer-obsessed. This is all about taking the early traction we’ve built and scales it into a world-class marketing engine.

What You’ll Do

• Own Span’s narrative. Develop clear, differentiated positioning and messaging across segments, personas, and channels.
• Tell the story of our velocity. Drive high-impact product and feature launches that showcase Span’s rapid pace of innovation—turning shipping into a strategic marketing advantage that builds momentum, trust, and buzz.
• Drive inbound and demand. Own all inbound marketing efforts—from content and SEO to paid and ABM-style programs. Partner with sales and growth and support them on outbound, but lead the strategy that pulls prospects in.
• Build the brand. Make Span stand out with a memorable, cohesive brand across our website, materials, content, events, and campaigns.
• Nurture community. Explore and stand up early brand-building and community efforts—think events, content partnerships, newsletters, and owned media.
• Fuel sales and success. Create collateral, case studies, decks, and sales tools that help us close deals and expand existing accounts.
• Create clarity. Interview customers, synthesize market feedback, and distill insights that inform product, marketing, and sales.
• Lay the foundation. Build marketing processes, playbooks, system, and a roadmap for scale.

About You

• 5+ years of experience in marketing at a B2B SaaS company
• You’re a storyteller at heart, with the writing and positioning chops to translate complex products into crisp, compelling narratives.
• You’ve marketed to technical audiences and know how to earn the trust of skeptical buyers.
• Product marketing experience required. Experience and scaling marketing from the ground up—ideally as the first or early hire at a high-growth startup - is preferred.
• You move fast, operate independently, and know how to prioritize what matters.
• Bonus: You’ve built or nurtured a brand-led community, hosted events, or experimented with new channels to build affinity.

Backed by dozens of founders and CTOs we admire from places like Slack, Notion, Rippling, Fivetran and Coda, CPOs from places like Adobe and Square, as well as funds like Alt, BoxGroup, Bling, Craft, and SV Angel who dare to dream with us.

Compensation Range: $150K - $200K